Manager - Performance Marketing (Daskalos)

About Emeritus & Daskalos

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats—including short courses, degrees, and executive programs—to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Job Description

Join Daskalos Marketing Team to play a pivotal part in delivering revenue for multi-million dollar portfolio in a highly evolved data driven performance marketing environment

Role & responsibilities

•       Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loops

•       Ability to effectively market products across regions and spectrum of demographics

•       Define performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses

•       Own end-to-end execution, while working closely with Business, Creative, and Analytics teams

•       Work at the trifecta of data, performance & creative to maximize impact for your marketing campaign

•       Work with content and creative teams to develop marketing assets to market across digital platforms

•       Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns

Key skills & qualifications

•       Experience of 3+ years of experience in performance marketing across Linkedin, facebook & Google ; preferably in Ed-tech industry marketing high price products

•       Someone who can manage complexity and is good at problem solving with first principal approach

•       Managed revenue deliverable portfolio, ideally with high budget management experience

•       Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantage

•       Highly data driven and analytically very strong

•       Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing

•       Excellent communication & presentation skills with great project management expertise

Emeritus and Daskalos provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:  

•       https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr3000-cr-mark/ 

•       emeritus harvard business school: Edtech unicorn Emeritus story now a

Harvard Business School case study - The Economic Times (indiatimes.com)