Manager - Meta Ads (Facebook & Instagram)

Role Overview

The Manager Meta Ads will lead strategy, execution, optimization, and performance delivery across Facebook & Instagram advertising for Auburns key clients. This role requires deep expertise in Metas advertising ecosystem, strong data interpretation skills, and the ability to drive large-scale performance campaigns with efficiency and precision.

The ideal candidate will be responsible for leading client strategy, managing high-budget portfolios, mentoring junior team members, and ensuring flawless delivery across all Meta campaigns. They must be proactive, analytical, creative, and capable of owning performance outcomes end-to-end.

Key Responsibilities

1. Strategy Leadership & Planning

• Develop advanced Meta Ads strategies spanning the full marketing funnel awareness, consideration, and conversion.
• Build media plans, forecasting models, and scaling frameworks for high-growth clients.
• Conduct deep audience research, competitor analysis, and strategic segmentation.
• Work closely with data teams to leverage analytics for sharper targeting and improved campaign logic.

2. Campaign Execution & Oversight

• Lead end-to-end execution of campaigns using Meta Ads Manager and Business Manager.
• Guide the team in creating and testing ad creatives, messaging variations, and experiment structures.
• Ensure pixel, custom events, and GTM tracking are set up and functioning flawlessly.
• Maintain campaign hygiene, structure, and governance standards across all client accounts.

3. Performance Optimization & Scaling

• Own daily, weekly, and monthly campaign optimization to achieve target CPA, ROAS, and revenue milestones.
• Design and implement structured A/B tests across creatives, audiences, and landing experiences.
• Scale winning campaigns while maintaining profitability and operational efficiency.
• Diagnose performance fluctuations quickly and implement solutions proactively.

4. Reporting, Insights & Client Communication

• Deliver comprehensive performance reports with actionable insights and strategic recommendations.
• Present findings to clients and internal leadership with clarity and confidence.
• Develop dashboards and performance snapshots using Excel, Sheets, Looker Studio, or other tools.
• Guide clients on best practices, expected outcomes, and long-term growth planning.

5. Team Management & Collaboration

• Mentor, train, and support junior analysts/executives working on Meta campaigns.
• Collaborate with creative teams for better ad concepts, messaging, and experiments.
• Work with tech and analytics teams to ensure advanced tracking and attribution setups.
• Coordinate closely with the Head of Performance Marketing on strategy, pipeline, and innovation.

Requirements

• Bachelors degree in Marketing, Advertising, Business, or similar.
• Minimum 57 years of experience managing Meta Ads campaigns (agency background strongly preferred).
• Proven track record of delivering high-ROI campaigns at scale.
• Expertise in Meta Ads Manager, Business Manager, Meta Pixel, Custom Events, and GTM .
• Hands-on experience in designing, testing, and scaling creative and audience experiments.
• Strong analytical mindset with proficiency in Excel (pivot tables, formulas) and PowerPoint/reporting decks.
• Excellent communication, leadership, and stakeholder management skills.
• Mandatory: Experience managing large-scale budgets of 1 crore+ / month for E-commerce, D2C, or App-based clients.

Preferred Qualities

• Strategic thinker with an innovation-focused mindset.
• Strong leadership presence and ability to own outcomes independently.
• High sense of accountability and performance-driven approach.
• Ability to thrive in a fast-paced, dynamic agency environment.