Manager - Marketing Innovation, Organic India

Tata Consumer Products Ltd.

About the Job: Manager - Marketing Innovation, Organic India



Function: Packaged Beverages

Location: Bangalore

Reporting To: Senior Manager - Marketing Innovation, Organic India

At Tata Consumer Products Ltd, we stand #Forbetter - Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities -. Here's an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation,Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of the key strategic pillars, which is Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Organization, Exploring New Opportunities .

As Manager- Marketing innovation for Organic India, the incumbent will be responsible for building and managing the long-term pipeline of new products in line with business goals. Creating a multi-category FMCG Company through the accelerated innovation agenda and brand building. Deep industry and consumer understanding to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios.

Top dimensions :

Geography : India

Type of Role : Individual Contributor

Matrix Reports : NA

Primary Stakeholders (Optional) : Innovation CFT - R&D, Product Supply Organization, Shopper Marketing, Sales, Finance, Media, CMI

What are the Key Deliverables in this role ?

Financial Outcomes

Launch & Sustain innovations

• Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction
• Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.
• Create launch & sustenance plan for pilots in line with business objectives for Organic India
• Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches in Organic India
• Deliver the plan in full in liaison with sales and in line with agreed timelines
• Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.
• On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept
• Analyze and present NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch
• Actively support various cost control and waste minimization initiatives
• Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience

Customer Service

Responsible for GTM plan and execution, which consists of

• Work closely with Ecom, MT, GT team to create the GTM strategy
• Be the key stakeholder in project management - Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market
• Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective

Internal Processes

• Create the marketing mix & brand assets including packaging, logo, brand book
• Work closely with agencies and internal teams to deliver the project on time
• Expereince to analyze and understand consumer trends data to ideate on new innovation opportunities

Innovation and Learning

Create the innovation pipeline

• Participate in the Organic India innovations pipeline process from ideation, concept development to project management
• Create a sharp marketing mix for the brand and buzz worthy launch and communication plan
• Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP's business strategy

What are the Critical success factors for the Role ?

• 4-6 years of marketing experience
• Must have min 2-3 years' experience in innovation/marketing
• MBA from a premier B-school

What are the Desirable success factors for the Role ?

• Good communication skills and stakeholder management capabilities
• Exposure to sales would be an advantage
• Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
• Design thinking:
  • Communicate consumers' requirements throughout the business to ensure that their needs and desires are the focus of future activity
  • Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities
  • Promote understanding of the core values and personality of the brand