Manager - Content (GA)

Emeritus offers professional education courses in collaboration with top-ranked universities: MIT, Columbia, Wharton, UC Berkeley, and London Business School to name a few. Our global team of 2,000+ employees located in Boston, Dubai, Mexico City, Mumbai, New Delhi, Shanghai, and Singapore use technology and curriculum innovation to help executive learners from across the globe be future-ready.

We are looking for a versatile and creative writer who can switch between 125 characters and 12,500 words and bring to the table new ideas that inspire working professionals to enroll in our global university partners’ senior executive programs, online certificate programs, and bootcamps.

Responsibilities:

• Write a variety of content for program marketing collateral, including long- and short-form content such as program brochures, emailers, landing pages, social and text ads, press releases, etc

• Ensure all-around consistency according to editorial guidelines of partner schools (specific writing styles, tone of communication, etc)

• Conduct research on competitor programs and come up with content pegs that communicate the program offering to the right target group 

• Take ownership of content development, meet timelines, and ensure content meets business goals 

• Liaise with various stakeholders within the team to ensure accurate program information is being communicated in line with the brief

• Experience in leading a team of writers or freelancers

• Occasionally proof and copyedit material produced by other writers 

• Aid the design team with visual cues to go alongside the content

• An understanding of style guides is essential for this role

• Understand and create content for a portfolio of schools and regularly stay updated on their requirements

• Be hands-on with using AI tools

Requirements:

• Bachelor's/Master’s degree in English/Communication 

• 8+ years of experience in writing content for a senior executive audience 

• Published writing samples that demonstrate the ability to fluently switch between British and American English 

• Excellent written and verbal communication skills, with a strong attention to detail 

• Experience working with the higher education/business school market is preferred 

• Flexibility in working across multiple time zones is essential as we are a globally distributed team

Emeritus provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.