Manager, Marketing and Communications

Organization: At CommBank, we never lose sight of the role we play in other people’s financial wellbeing. Our focus is to help people and businesses move forward to progress. To make the right financial decisions and achieve their dreams, targets, and aspirations. Regardless of where you work within our organisation, your initiative, talent, ideas, and energy all contribute to the impact that we can make with our work. Together we can achieve great things.

Job Title: Manager, Marketing and Communications

Location: Bengaluru, Manyata Tech Park
 

Business & Team: Human Resources is committed to creating a workplace where our people can deliver on our purpose, bring out the best in each other, and achieve their potential. Our role is to ensure our people who serve our customers – including those who support and design and deliver the bank’s products and services – have the ambition and motivation, the capability and are recognised and rewarded to deliver the very best possible outcomes for our customers every day. Human Resources are the custodians of the employee experience.

Impact & contribution: A role with impact, purpose, and huge opportunity. We are looking for a dynamic and experienced Branding and Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing brand strategies, marketing plans, and campaigns to enhance our brand presence and position CBA in India as ‘the workplace of choice’ across critical talent segments externally and internally. There is breadth for you in this role across communications and marketing.

Roles & Responsibilities:

• Develop and execute comprehensive branding and go to market strategies with consideration of channels including digital marketing, social media, content marketing, and traditional advertising.

• Work with critical agency partners to leverage CBA initiatives to create campaigns and content that meet the needs of key talent.

• Manage the brand's online presence, including careers hub, social media channels, and review platforms like Glassdoor and Ambition Box.

• Build and maintain relationships with external partners, such as industry forums, media outlets, and influencers.

• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

• Conduct market research, analyse insights and industry best practices to ensure the brand remains competitive and relevant.to identify opportunities for brand growth and improvement.

Essential Skills:

• 7 to 9 years of solid experience in Branding, Marketing and Communications roles

• Demonstrated experience in Marketing, Communications or Digital roles with a thorough understanding of digital marketing, social media, and content marketing strategies.

• Knowledge of the technology media landscape and partnerships with industry forums is highly preferred.

• Employer brand experience is highly preferred.

• Experience with marketing automation tools to analyse data and make data-driven decisions.

• Evidence of strong project management skills and demonstrated ability to manage and influence peers, stakeholders and external partners effectively.

• Exceptional verbal presentation and written communication skills which allow you to connect with a range of important audiences

• Strong organizational skills with the ability to work independently in a dynamic, fast-paced environment.

• Familiarity with graphic design software and tools.

Education Qualifications: Bachelor’s degree or Master’s degree in Human Resources, Business Administration