Manager, AU D&A

Manager, AUS Data & Analytics

Market Complexity:

Australia is a reasonably sophisticated market with two main route to market channels:

• National Accounts
• Independents

The Independent’s channel is influenced at three levels: (1) through National Independent Customer Groups at a National level, (2) through state-based buying groups and (3) at individual outlets

Purpose of Role:

• To lead Diageo Australia through change both, from a process and capability perspective with the view to setting the business up for outstanding use of data and analytics in the future.
• To ensure Diageo Australia’s data and reports are accurate and well adopted by the Sales, Marketing and Finance teams.
• To review our current processes with a view of simplifying, automating the activities.  
• Drive accountability with the sales & marketing teams to ensure accurate inputs and process adherence.

Key Responsibilities:

• Data, Analytics and Reporting:

• Development and maintenance of sales analytics dashboards and reports to provide insights into sales performance, trends, and areas for improvement.
• Customer segmentation, identifying opportunities and targeting using advanced analytics and providing actionable recommendations to sales leadership.
• Provide analytical support for sales planning, forecasting, and territory management to optimize sales performance and drive revenue growth.
• Collaborate with cross-functional teams to gather data requirements and ensure alignment on reporting metrics and KPIs.
• Supporting the business in the transition of its data into an enterprise data warehouse.
• Problem solving/Troubleshooting/RCA related to data, reports, processes and tools

• Sales Operations & Strategy Support:

• Partner with sales leadership to develop and implement sales strategies, initiatives & processes aligned with business objectives.
• Find opportunities for process optimization and automation to drive productivity and efficiency.

• Customer Engagement:

• Lead and handle sales operations and analytics projects from initiation to completion, ensuring timely delivery and quality outcomes.
• Collaborate with partners across the organization, including sales, marketing, finance, and IT, to gather requirements and drive cross-functional initiatives.
• Problem solving/Troubleshooting across data, reports,  processes and tools

Qualifications and Experience Required:

• Engineering or Finance graduate plus  MBA from reputed institutes is preferable.
• 8-10 years of tried experience in sales operations, sales analytics, or related roles, with demonstrated leadership experience.
• Strong business partnering skills with desire to make a difference beyond the own team and function.
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Strong commercial drive and commercial curiosity
• Ability to operate in a fast paced environment and deal with ambiguity
• Strong at problem-solving, planning and organizing, highly detail conscious
• Quick learner who exhibits resiliency and tenacity in the face of challenges
• Can build powerful relationships and work collaboratively within a team and with a variety of partners across Sales, Marketing, Finance & IT teams, both on and offshore
• Demonstrates excellent communication skills both written and verbal
• Understanding of drivers of performance within FMCG or Retail – Volume, Price, Mix and Distribution and Rate of Sale (preferred)

Barriers to Success in Role:

• Lack of insight and commercial instinct
• Poor engagement / communication skills in dealing with partners
• Low resilience and inability to operate in a fast paced environment
• Inability to work across cultures / geographies

Flexible Working Options:

• Based in DBSI office, Bangalore
• Flexible based on market requirements
• Working hours: AU timings, early morning shifts