Management Information System Executive

Performance Marketing Analytics:

MIS Dashboard Creation: Build and maintain comprehensive dashboards

tracking key performance metrics (CAC, CPL, CPA, ROAS, CTR, CPM,

Conversion Rates)

Funnel Monitoring: Create end-to-end marketing funnel tracking systems

from ad impression to lead/registration, identifying drop-off points and

optimization opportunities

Campaign Performance Tracking: Monitor daily/weekly/monthly campaign

performance across all channels and flag anomalies

Data Quality Monitoring: Audit conversion data accuracy and identify

tracking discrepancies or data gaps

Marketing ROI Tracking: Track marketing spend, cost per lead, cost per

acquisition, and overall marketing ROI

Attribution Modeling: Develop multi-touch attribution frameworks to

understand customer journey

Data Management & Reporting:

Automated Reporting: Set up automated daily/weekly reports for marketing

team and leadership

RCA (Root Cause Analysis): Conduct deep-dive analysis on campaign

success and failures

Data Integration: Connect data from multiple sources (Meta Ads Manager,

Google Ads, CRM, payment gateways, webinar platforms)

Data Quality: Ensure accuracy and consistency of marketing data across all

systems

Custom Reports: Create ad-hoc reports based on stakeholder requirements

Business Intelligence:

Performance Forecasting: Build predictive models for lead volume, lead

quality scores, and campaign performance trends

Cohort Analysis: Analyze lead acquisition cohorts by campaign, channel, and

time period for performance patterns

Competitive Benchmarking: Track industry benchmarks and compare

performance

A/B Testing Analysis: Design experiments and analyze statistical significance

of test results

Audience Insights: Analyze demographic, geographic, and behavioral data

to identify high-performing segments

Process & System Optimization :

Marketing Data Flow: Ensure seamless data flow between ad platforms,

landing pages, webinar platforms, and CRM

Dashboard Optimization: Continuously improve existing dashboards based

on user feedback

Documentation: Maintain clear documentation of data definitions,

calculations, and processes

Key Skills & Competencies:

Technical Skills

Analytics Platforms: Google Analytics (GA4), Meta Ads Manager, Google

Ads, LinkedIn Campaign Manager

Dashboard Tools: Looker Studio (Data Studio), Tableau, Power BI, or similar BI

tools

Spreadsheets: Advanced Excel/Google Sheets (Pivot Tables, VLOOKUP,

complex formulas, macros)

CRM Systems: HubSpot, Salesforce, Zoho, or similar platforms

Data Sources: Understanding of how conversion tracking works (pixels, UTM

parameters) for data analysis and troubleshooting

SQL: Basic to intermediate SQL for data extraction and manipulation

(preferred)

Automation Tools: Experience with integration platforms like Zapier or API

integrations (preferred)

Analytical Competencies

Strong understanding of performance marketing metrics and KPIs

Ability to identify trends, patterns, and actionable insights from data

Statistical knowledge for A/B testing and significance analysis

Experience with funnel optimization and conversion rate optimization

principles

Understanding of customer acquisition economics and unit economics

Business Acumen

Understanding of B2C marketing funnels and customer journey mapping

Ability to translate data insights into marketing recommendations

Understanding of marketing budget allocation and ROI optimization

Knowledge of lead generation and conversion optimization strategies

Soft Skills

Clear communication of complex data to non-technical stakeholders

Attention to detail and commitment to data accuracy

Proactive problem-solving approach

Ability to work independently and manage multiple priorities

Collaborative mindset to work with marketing and tech teams

Requirements:

2-3 years in Performance Marketing Analytics, Marketing Operations, or MIS

roles in a B2C setup

Experience in education, coaching, training, or consulting industry preferred

Proven track record of building dashboards and reporting systems

Understanding of paid advertising platforms (Meta, Google)

Experience analyzing lead generation and conversion campaigns

Demonstrated ability to work with large datasets and multiple data sources

Preferred Certifications:

Looker Studio (Data Studio) or Tableau or Power BI Certification

Advanced Excel or Google Sheets Certification

SQL for Data Analysis Certification (optional but preferred)

Key Performance Indicators (KPIs):

Dashboard Accuracy: 99%+ data accuracy in all marketing reports and

dashboards

Report Timeliness: Daily marketing performance reports delivered by 10 AM

Actionable Insights: Minimum 2 data-driven marketing optimization

recommendations per week

Data Integration: All marketing data sources (ad platforms, CRM, webinar

tools) connected within first 30 days

Process Documentation: Clear documentation of all metrics, calculations,

and data flows maintained

Stakeholder Satisfaction: Positive feedback from performance marketing

team on dashboard usability and data quality