Lead-Liabilities Strategy

 I.            POSITION DESCRIPTION

JOB TITLE

Lead-Liabilities Strategy

GRADE

VP-I

DEPARTMENT

Strategy & Transformation

LOCATION

HO

SUB-DEPARTMENT

Strategy & Key Initiatives

TYPE OF POSITION

Full-time

REPORTS TO

National Manager-Strategy

REPORTING INTO

Manager-Liabilities Strategy

II.            ROLE PURPOSE & OBJECTIVE

·         Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.

·         To identify, plan, and support execute strategic initiatives that drive sustainable liabilities growth, reduce cost of funds, improve branch and overall profitability in alignment with organizational vision and regulatory requirements.

·         Work closely with business to ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.

·         Work with leadership team to address the market dynamics, emerging trends and evolving customer needs.

·         Monitor and report on key performance indicators to measure the success of strategic initiatives

·         Focus on growth, diversification and achieving scale as the bank transitions from SFB to Universal Bank (if approved by the regulator).

III.            SIZE OF THE ROLE

FINANCIAL SIZE

About Company

Ujjivan SFB provides banking services to the unbanked and underbanked population in India. It offers savings, loans, insurance, and digital banking tailored for low-income segments. The bank promotes financial inclusion through a wide network of branches.

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