Lead - Technical Content Writer & SEO

About the Role

As the Lead Tech Content Writer at Coditas , your mission is to translate complex technology into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and decision-makers.

Youll be Coditas technical storyteller bridging engineering depth with commercial clarity. From whitepapers and solution briefs to pursuit decks and SEO-optimized blogs, your work will drive how the market perceives Coditas expertise in Digital Engineering, Cloud, GenAI, and Modernization .

This role goes beyond writing. Its about creating impactful narratives that attract ICPs, generate qualified leads, and accelerate opportunities through the sales pipeline . Every asset you produce should build trust, support GTM motions, and amplify Coditas reputation as a trusted technology partner.

Whats in It for You:

• Strategic Impact: Build Coditas technical narrative that connects code to commerce and thought leadership to revenue.
• Cross-Functional Visibility: Collaborate with leadership, delivery, sales, and marketing to craft content that influences real deals.
• Creative Freedom: Own the voice and tone of Coditas technical storytelling across digital and sales ecosystems.
• Measured Influence: See your work directly linked to engagement metrics, MQLs, SQLs, and influenced pipeline.
• Career Growth: Operate at the intersection of engineering, marketing, and revenue enablement developing executive-grade communication skills.
• Culture of Craft: Work with a team that values clarity, precision, and authenticity in every word that goes out.

Your Key Responsibilities:

• Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers challenges and showcase Coditas expertise.
• Produce case studies, solution briefs, and success stories that link Coditas technical outcomes to business value.
• Create SEO-optimized blogs, landing pages, and web copy that increase discoverability among ICPs.
• Support sales pursuits by crafting proposals, executive summaries, and custom content aligned to live opportunities.
• Collaborate with Events, Digital, and Enablement teams to ensure Coditas voice is consistent across campaigns and forums.
• Maintain governance and style guides so every asset reflects Coditas brand with credibility and clarity.
• Track and report content performance so leadership sees clear attribution from content MQL SQL Opportunity.

You Will Thrive in This Role If You Are:

• A storyteller who can simplify technical depth for CXO audiences.
• Skilled at writing across formats from SEO blogs to executive briefs.
• Comfortable collaborating with Sales, SDRs, and Marketing to fuel live pursuits.
• Data-driven, eager to prove the ROI of content in pipeline dashboards.
• Excited to make Coditas written voice trusted and visible in the industry.

Desired Background

• 38 years of experience in B2B tech content writing (IT services, SaaS, or consulting preferred).
• Proven ability to create executive-focused content (whitepapers, case studies, solution briefs).
• Solid understanding of SEO writing principles and keyword research.
• Strong grasp of buyer journeys and ICP personas in enterprise tech.
• Experience collaborating with cross-functional GTM teams.

Bonus Skills

• Exposure to GenAI use cases and digital engineering content.
• Experience with Content Management System
• Familiarity with content analytics tools (Google Analytics, SEMrush, Ahrefs).

Compensation & Benefits

• Competitive base salary with performance-linked incentives
• Career growth tied to measurable pipeline impact
• Learning & development budget for continuous upskilling
• Flexible working, culture of trust, and collaboration

Company Introduction:

Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.

As a GenAI-native company , we dont just adopt generative AI we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.

If you thrive on creating content that decision-makers consume and trust , Coditas is your place.