Lead Product Designer (B2C Product)

Role Overview

As ourProduct Designer (Growth), youll be thecreative growth hackerbehind our user journeys crafting delightful experiences that driveacquisition, activation, retention, and revenue

Youll mix design thinking with data wizardry to craft experiments that boost conversions, optimize funnels, and supercharge engagement.

If A/B tests excite you more than A/B roads this is your jam

What Youll Do

• Drivegrowth design initiativesacross acquisition, activation, retention & monetization
• Design andoptimize conversion funnels from first click to lifelong connection
• LeadA/B tests and experimentsthat move key metrics (CAC, LTV, conversion, retention)
• Own criticalgrowth touchpoints sign-up flows, profile completion, subscriptions, referrals
• Translateuser insights & datainto impactful design solutions
• Buildscalable design systemsthat support rapid growth experiments
• Collaborate with Growth PMs, Data Analysts & Engineers to uncover opportunities
• Continuouslytest, iterate, and refineexperiences post-launch
• Champion agrowth design culture spread the love for experimentation & impact-driven design

Focus Areas

• User Acquisition & Conversion Optimization
• Onboarding & Activation Design
• Subscription & Monetization Flows
• Retention & Re-engagement Campaigns
• Referral & Viral Growth Mechanisms
• Personalization & Recommendation Interfaces

What Were Looking For

• 34 years of full-stack product design experience, preferably in B2C environments, with proven impact on user growth and engagement
• Strong portfolio showcasing conversion-driven and growth-focused design outcomes
• Hands-on experience with A/B testing and data-driven design decisions
• Proficiency in Figma, prototyping tools, and analytics platforms
• Solid understanding of subscription models, pricing psychology, and user monetization strategies
• Experience designing for web and mobile platforms at scale
• Strong analytical mindset able to translate data and metrics into effective design solutions

Bonus Points For

• Experience withsubscription or marketplaceproducts
• Background inConversion Rate Optimization (CRO)
• Familiarity withinternational markets & localization
• Knowledge ofAI-powered personalization & recommendations