Lead Performance Marketing

About BrowserStack:

BrowserStack is the world's leading software testing platform powering over two

million tests every day across 15 global data centers. BrowserStack's products help

developers build bug-free software for the 5 billion internet users accessing websites

and mobile applications through millions of combinations of digital

environmentsdevices, browsers, operating systems, and versions. We help Tesco,

Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality

software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA

teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the

vision of becoming the testing infrastructure for the internet. We recently secured

$200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problemseach day is a unique challenge and an

opportunity to make a difference. We strive to be open, transparent, and

collaborative, so no feat is too big to achieve. BrowserStack is an extension of its

people and a place where they can grow both professionally and personally. To that

effect, were humbled to be recognized by leading organizations around the world:

BrowserStack is Great Place to Work-Certified

Named SaaS Startup of the Year in 2022 by SaaSBOOMi

Ranked in Forbes Cloud 100 in 2021 - for the second time

Featured in LinkedIn Top Startups India 2018

Role in a Nutshell

As a Performance Marketing Expert, you will play a crucial role in developing,

implementing, and optimizing our paid marketing campaigns across various

platforms to ensure exponential growth of BrowserStack. Your primary focus will be

on maximizing ROI through strategic ad placement, conversion optimization, and

meticulous data analysis. The candidate should have extensive experience running

ads across major marketing channels and a deep understanding of B2B SaaS and

developer marketing. You will need to coordinate and work with multiple teams at

BrowserStack that involve content, design, growth, product and engineering.

What will you do

Campaign Management: Develop, execute, and manage comprehensive

advertisement strategies across all major paid marketing channels including Google

Search, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and

Programmatic Ads to drive growth of leads, sign ups and other valuable conversions.

Conversion Tracking & Optimization: Implement and manage conversion tracking

systems to monitor key metrics. Apply conversion rate optimization techniques to

enhance campaign effectiveness to ensure positive ROI on our campaigns

Funnel Management: Develop and refine B2B funnels via rapid experimentation to

ensure smooth user journeys and maximize lead generation and conversion rates.

Optimization & Analytics: Continuously optimize campaigns to improve performance

and achieve KPIs. Utilize Google Analytics, Google Tag Manager, and other tools to

track and analyze campaign performance, conversion rates, and user behavior.

B2B SaaS Expertise: Leverage knowledge of B2B SaaS and developer marketing to

tailor strategies that resonate with our target audience and drive qualified leads. You

should have knowledge and experience in running inorganic campaigns on developer

focused platforms such as Stack Overflow, Reddit and SaaS websites such as G2,

Trustradius etc.

Data-Driven Decision Making: Analyze campaign data to identify trends, insights, and

opportunities for improvement. Provide actionable recommendations to enhance

performance.

Creative & Copywriting: Collaborate with creative teams to craft compelling ad copy

and visuals. Ensure that messaging aligns with brand strategy and engages the target

persona effectively.

Market Research: Stay up-to-date with the latest industry trends, emerging

technologies, and competitive landscape to inform strategic decisions and keep our

campaigns ahead of the curve. Identify new avenues and channels for BrowserStack

to leverage to reach our target audience.

Desired Experience

Experience: Minimum of 5+ years of experience managing Ad campaigns

across major platforms such as Google Search, SA 360, DV360, Bing Search,

Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads.

Technical Skills: Strong subject matter expertise in running Google Search Ads

along with detailed understanding of all search metrics and reporting is a

must.

Understanding of Tools: Strong proficiency in Google Analytics, Google Tag

Manager, Looker and conversion tracking tools. Proven ability to analyze data

and derive actionable insights.

Domain Expertise: Experience in B2B SaaS and developer marketing is highly

desirable. Deep understanding of B2B sales funnels and the unique

challenges and opportunities in this sector.

Analytical Skills: Exceptional analytical and problem-solving skills with the

ability to interpret data and make data-driven decisions.

Creative Skills: Strong copywriting skills with the ability to create persuasive

and engaging ad content.

Communication: Excellent verbal and written communication skills with the

ability to convey complex concepts clearly and effectively. Collaboration skills

to work with different functions and teams.