Lead - Performance Marketing

Company: BuildAmbit

Department: Marketing

Location: Noida (Work From Office)

Working Days: 5 Days a Week

Reporting To: Head of Marketing

BuildAmbit is an EdTech platform focused on upskilling architects and civil engineers through industry-aligned programs in BIM, Computational Design, Sustainability, and Project Management .

Our programs are delivered by industry leaders from globally reputed organizations such as RSP Design India and other leading firms worldwideensuring strong career outcomes and real-world relevance.

We are looking for a highly experienced Senior Manager Performance Marketing to lead BuildAmbits paid growth engine. This role demands strong ownership of budgets, strategy, execution, and outcomes across digital performance channels.

You will work closely with leadership to scale enrollments, optimize CAC and ROAS, and build a sustainable, data-driven performance marketing function.

1. Own end-to-end performance marketing strategy across Google, Meta, LinkedIn, YouTube, and other paid channels.
2. Manage and optimize large marketing budgets , ensuring efficient spend, strong ROAS, and controlled CAC.
3. Scale lead generation and enrollments for high-value upskilling programs.
4. Drive funnel optimization in collaboration with content, design, and product teams.
5. Lead experimentation with creatives, audiences, landing pages, and channels.
6. Build performance dashboards, track metrics, and report insights to leadership.
7. Manage and mentor performance marketers and agency partners (as applicable).

• 38 years of experience in performance marketing , preferably in EdTech, SaaS, or high-ticket consumer businesses .
• Proven experience in owning large monthly/quarterly ad budgets and driving revenue outcomes.
• Strong hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics platforms.
• Experience scaling paid acquisition for working professionals or B2C premium programs is a strong plus.
• Deep understanding of funnels, attribution, A/B testing, and conversion optimization.

• Performance strategy & budget ownership
• CAC, ROAS, LTV optimization
• Funnel and landing page optimization
• Data analysis & reporting
• Team & stakeholder management
• Growth experimentation mindset

• Senior ownership role with high impact on business growth
• Competitive fixed compensation + performance-linked incentives
• Opportunity to build and scale the performance marketing function
• Clear growth path into Growth Leadership roles