Lead Marketing Generalist (Founding Team)

Role: Lead Marketing Generalist (Founding Team)

Company: Wualt

Location: Chennai. Full-time. Onsite

Experience: 47 years

Stage: Early-stage, hardware + app startup

About Wualt

Wualt is building a personal safety and wellness ecosystem, starting with a connected wearable and a mobile app. We operate at the intersection of hardware, software, design, and social impact. This is a category-defining product, not a feature-led brand.

Role Overview

We are hiring a Lead Marketing Generalist as part of the founding team. This role owns marketing end-to-end. Strategy, execution, agencies, experiments, and outcomes. You will work directly with the founders and be accountable for taking Wualt from zero awareness to a market-ready brand.

This role requires strong execution discipline and comfort with phased launches. App first. Hardware next. Subscriptions later.

Key Responsibilities

• Own Wualts overall marketing strategy from pre-launch to scale
• Lead app-first GTM ahead of hardware launch
• Build demand across D2C and institutional channels
• Define positioning, messaging, and category narrative
• Manage external agencies across performance, research, content, and brand
• Drive user acquisition, waitlists, email capture, and community building
• Own funnels, CAC, conversion, retention, and reporting
• Support institutional outreach through workshops, pilots, and partnerships
• Work closely with founders, product, and design teams on launch readiness

What You Will Be Measured On

• App installs and quality of active users
• Cost and quality of leads
• Conversion from awareness to intent
• Market readiness for hardware launch
• Consistency and clarity of brand voice

Must Have

• 37 years experience in startup or growth marketing
• Strong hands-on execution across digital channels
• Experience with consumer tech, apps, wearables, or D2C brands
• Clear understanding of funnels and performance metrics
• Ability to operate independently and take ownership
• Willingness to work full-time from Chennai

Good to Have

• Experience marketing hardware or subscription products
• Exposure to institutional or B2B2C sales funnels
• Experience running market research and GTM pilots
• Background in safety, health, or impact-driven products

Why This Role Matters

• Founding team position with real ownership
• Direct influence on product-market fit and category creation
• High responsibility, high trust role
• Clear growth path into Head of Marketing

Compensation

Competitive salary compensation plus equity from the founding team pool . Ownership is aligned with long-term value creation, not short-term campaigns.