Lead - Marketing & BD

Job Title:

Lead - Marketing & Business Development Ultra Pure Water Segment

Location:

[Chennai / Pune / Noida ]

Job Summary:

We are seeking a highly experienced and dynamic Senior Marketing & Business Development professional to lead growth initiatives within emerging segments like semi-conductor , PV Solar manufacturing, Green Hydrogen / Ammonia . The ideal candidate will have a deep understanding of water purification technologies including Ultra-Pure Water, Effluent treatment and recycle and the ability to develop and execute strategic marketing and sales plans. This role demands a visionary leader with a strong technical background and proven business acumen to drive market expansion, build client relationships, and increase revenue.

Key Responsibilities:

Business Development:

• Identify and develop new business opportunities in the Ultra-Pure Water / Effluent treatment / Recycle across industries such as semiconductor, pharmaceuticals, power generation, and microelectronics.
• Build and maintain strong relationships with key stakeholders, consultants and end-users.
• Lead sales strategy formulation and execution to achieve revenue targets and market share growth.
• Conduct market research and competitive analysis to identify trends, customer needs, and emerging technologies.
• Collaborate with R&D and product teams to tailor solutions that meet customer requirements and market demands.
• Negotiate contracts, pricing, and commercial terms with clients to maximize profitability.
• Develop proposals, presentations, and pitches for new business opportunities.

Marketing:

• Develop and implement comprehensive marketing strategies and campaigns to promote Ultra-Pure Water products and services.
• Position the company as a market leader through thought leadership, technical seminars, trade shows, and digital marketing initiatives.
• Create marketing collateral, case studies, whitepapers, and product datasheets tailored for various customer segments.
• Collaborate with sales teams to generate qualified leads and support customer engagement.
• Monitor marketing performance metrics and ROI, adjusting strategies as necessary.
• Manage branding and communications for the emerging segments.

Qualifications:

• Bachelors or Masters degree in Chemical Engineering, Environmental Engineering, Mechanical Engineering, or related field. MBA preferred.
• Minimum 15-20 years of experience in marketing and business development within the water treatment or Ultra-Pure Water industry (Mandatory)
• Strong technical knowledge of Ultra-Pure Water systems / technologies (e.g., RO, EDI, UV, filtration), effluent treatment and industry standards.
• Proven track record of driving sales growth and business expansion in industrial water treatment markets.
• Excellent negotiation, communication, and interpersonal skills.
• Strategic thinker with the ability to translate market insights into actionable business plans.
• Ability to work cross-functionally with engineering, product development, and operations teams.
• Willingness to travel as needed.

Key Competencies:

• Market and customer focus
• Strategic planning and execution
• Sales and negotiation skills
• Technical expertise in water purification
• Leadership and team collaboration
• Analytical and problem-solving skills