Lead Integrated Marketing - Virtual Events

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Lead - Integrated Marketing (Virtual Events)

Are you passionate about creating seamless, high-impact virtual events? Do you thrive in a fast-paced, dynamic environment? Freshworks is looking for a Virtual Events Lead to drive the logistics, execution, and innovation behind our virtual experiences. If you love orchestrating engaging virtual events that captivate audiences, this is the role for you!

What you’ll do:

• Own the virtual event process: Manage the intake of event requests, keep the virtual event calendar current, and ensure seamless communication with stakeholders.

• Design impactful landing pages: Craft compelling, conversion-optimized event landing pages that grab attention and drive registrations.

• Set the stage for success: Create dynamic live and simulated virtual events that reflect our brand and enhance audience engagement.

• Master the tech and logistics: Ensure smooth operations by setting up webinar platforms, running tests, managing registrations, and troubleshooting in real time.

• Boost event visibility: Partner with our email center of excellence to promote our virtual events through targeted email campaigns and integrated marketing strategies.

• Deliver an engaging experience: Enable speakers on the platform, moderate Q&A, chat, and interact with attendees through polls and surveys to maximize engagement.

• Measure, learn & improve: Track performance metrics, analyze attendee engagement, and optimize future events for better results.

• Success Metrics (KPIs):

• Registration & attendance growth: Drive higher sign-ups and maximize participation. 

• Audience engagement: Track interaction levels, live participation, and attendee feedback.

• Operational excellence: Continuously refine processes to enhance event execution efficiency.

What You Should Bring to the Table:

• Project management rockstar: You’re a pro at juggling multiple events, keeping stakeholders aligned, and ensuring deadlines are met.

• Collaboration champion: You thrive in a cross-functional environment, working with marketing, sales, and web teams to make events successful.

• Tech-savvy builder: Experience with webinar platforms (Zoom, Goldcast), website CMS tools (Contentful), and marketing automation platforms (Marketo, HubSpot, Salesforce).

• Detail-oriented and precise: You spot and fix issues before they happen, ensuring flawless execution across all event elements.

• Process innovator: You’re always looking for ways to improve workflows, automate processes, and enhance efficiency.

• Data-driven decision maker: You use analytics to optimize event performance, track success, and continuously improve audience engagement.

• Adaptable & agile: You thrive in a fast-moving environment and are comfortable evolving with changing priorities.

We provide enterprise-grade service software without the complexity, helping to deliver exceptional customer and employee experiences. Join our team to shape the future of virtual events and bring fresh, engaging experiences to life!

Ready to make an impact? Apply now and help us revolutionize virtual experiences!

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.