Lead – Growth Marketing (Offline)

At Pronto , offline marketing isnt supportits a core growth engine . Were looking for a leader who can design strategy, own execution, and scale impact across cities .

What youll own

• Define and drive the offline marketing strategy PAN India , aligned with growth and expansion goals
• Identify and scale high-ROI channels : ATL, BTL, on-ground activations, housing societies, RWAs, kiosks, local partnerships, and community programs
• Build playbooks for city launches and hyperlocal campaigns
• Lead city marketing teams and agencies to ensure speed, quality, and brand consistency
• Run data-backed campaigns , track performance, and optimise spends in real time
• Own offline marketing budgets , ROI, lead conversions, and governance
• Build a scalable, measurable marketing ops framework

How youll work

• Partner closely with Growth, CX, Ops, Supply, Product, and Design
• Build deep local partnerships with vendors, societies, builders, and communities
• Translate on-ground insights into repeatable growth levers

What you bring

• 1012 years of offline / field marketing experience (consumer tech, FMCG, Q-commerce, mobility preferred)
• Strong exposure to city launches, activations, and community marketing
• Experience building and leading distributed city teams
• High comfort with ambiguity, experimentation, and fast scaling
• Strong analytical mindsetROI over vanity metrics
• Excellent vendor negotiation and execution rigor
• True startup DNA : ownership, hustle, and bias for action