Lead Generation-B2B Onsite(Mumbai)

We are looking for a Lead Generation expert to own and scale demand & lead gen across our B2B SaaS and consulting offerings, with a strong focus on volume, lead quality, and ROI.

This role is hands-on and execution-focused, working closely with Sales, SEO, and Content teams to drive measurable pipeline impact through paid acquisition channels.

This is a work-from-office role based in Mumbai.

Role Objective

Own and scale lead generation and demand generation across B2B SaaS and consulting offerings through paid acquisition channels, with a strong focus on volume, quality, and ROI.

Key Responsibilities

Plan, execute, and optimise paid campaigns across:

Google Search & Display

LinkedIn Ads

Retargeting platforms

Other relevant paid channels as required

Own the end-to-end lead generation and demand generation strategy

Drive lead volume while maintaining defined lead quality benchmarks

Collaborate with SEO and Content teams on landing page optimisation

Set up and manage tracking using GA4, Google Tag Manager (GTM), and Zoho CRM

Monitor conversion funnels, attribution models, and drop-offs

Run continuous A/B testing across ad creatives, copy, and landing pages

Work closely with Sales to align on ICP definition, lead quality, and pipeline impact

Monitor competitor activity and paid acquisition trends within B2B SaaS and consulting

Build and maintain weekly and monthly performance dashboards

Key KPIs

Cost per Lead (CPL)

Number of qualified leads generated

Lead-to-MQL and MQL-to-SQL conversion rates

Campaign ROI

Lead quality feedback from Sales

Funnel performance and optimisation metrics

Key Requirements

3+ years of hands-on experience managing paid acquisition for B2B companies (SaaS and/or consulting/services)

Strong hands-on experience with Google Ads and LinkedIn Ads

Experience tracking and managing leads through a CRM (Zoho or similar)

Experience running paid campaigns across multiple B2B service lines

Strong analytical mindset with the ability to translate data into action

Comfortable working in a fast-paced, performance-driven environment

Preferred Tools & Platforms

Google Ads

LinkedIn Campaign Manager

Google Analytics (GA4)

Google Tag Manager (GTM)

Zoho CRM

Location & Work Model

Location: Mumbai

Work Model: Work from Office