Lead Generation

Job Description Lead Generation:

Research and Identify Prospects:

Utilize various online tools, databases, and platforms to identify potential clients within the pharmaceutical, biotechnology, and medical device industries.

Conduct market research to understand industry trends, competitor activities, and client needs.

Develop Targeted Marketing Strategies:

Collaborate with the marketing team to develop targeted campaigns and strategies aimed at generating leads.

Create compelling messaging tailored to different audience segments and communication channels.

Execute Outreach Campaigns:

Initiate outreach campaigns through email, cold calling, social media, and other channels to engage with prospects.

Follow up on leads promptly and persistently to nurture relationships and move prospects through the sales funnel.

Qualify and Manage Leads:

Qualify leads based on predefined criteria such as budget, timeline, and project requirements.

Maintain accurate records of interactions and lead status using CRM software.

Collaborate with Sales Team:

Coordinate with the BD team to ensure seamless handover of qualified leads for further follow-up and conversion.

Provide feedback to the marketing and sales teams on the effectiveness of lead generation efforts.