Lead Generation Specialist

PhotonX Technologies is a fast-growing digital consultancy delivering Webflow, UX/UI, CRO, and modern web experiences to global clients.

WeNext.ai is our SaaS platform enabling businesses to grow through WhatsApp automation, conversational commerce, and AI-driven customer engagement .

As we scale, we are building a predictable, measurable lead generation system and this role will own it end-to-end.

You will be responsible for planning, executing, and optimising lead generation across outbound and paid channels , with direct ownership of lead quality, pipeline contribution, and acquisition efficiency .

This role works closely with founders, sales, and product teams.

• Design and execute B2B outbound lead generation campaigns using modern cold outreach tools
• Build and manage high-quality prospect lists aligned with defined ICPs
• Create personalised messaging and outreach sequences that generate sales conversations
• Maintain strong deliverability, data hygiene, and campaign performance

• Plan, execute, and optimise Meta (Facebook/Instagram) and Google Ads for lead generation
• Collaborate on landing pages, lead magnets, and conversion journeys
• Manage budgets responsibly with clear visibility into acquisition efficiency
• Continuously test and refine audiences, creatives, and funnels

• Define lead qualification and scoring frameworks
• Ensure smooth handoff from marketing to sales
• Work closely with sales teams to improve lead-to-opportunity conversion
• Optimise funnels based on feedback and performance data

• Track and analyse key acquisition and funnel metrics (CPL, CAC, conversion rates, lead quality)
• Implement and maintain tracking frameworks (GA4, UTMs, conversion pixels)
• Produce clear weekly and monthly performance reports with actionable insights

• Identify new lead channels and growth opportunities
• Analyse competitor strategies and industry benchmarks
• Stay updated on B2B lead generation tools, trends, and best practices

• 35 years of proven experience in B2B lead generation (agency or SaaS preferred)
• Hands-on experience with cold outreach tools (e.g., Instantly, Lemlist, Apollo, Snov, Woodpecker)
• Strong experience managing Meta Ads and Google Ads for lead generation
• Excellent copywriting skills for outbound messaging, ads, and landing pages
• Solid understanding of GA4, Meta Business Suite, and Google Ads Manager
• Experience working with CRMs such as HubSpot, Zoho, Pipedrive, or Salesforce
• Strong analytical mindset with ownership and accountability
• Ability to work independently and drive outcomes

• Experience in web development, SaaS, or technology services
• LinkedIn Sales Navigator and LinkedIn outreach experience
• Familiarity with marketing automation tools
• Basic design skills (Canva/Figma)
• Understanding of SEO or content-led lead generation
• Experience with lead enrichment tools

• Consistent generation of qualified B2B leads aligned with ICP
• Efficient acquisition cost and sustainable CAC
• Improved lead-to-opportunity and opportunity-to-deal conversion rates
• Clear visibility and reporting on pipeline contribution

• High-impact role with ownership of lead generation
• Competitive compensation : 612 LPA + performance-linked incentives
• Access to premium tools and modern growth stack
• Clear growth path into senior marketing or growth leadership roles
• Flexible work environment (remote/hybrid)
• Direct collaboration with founders and leadership
• A culture focused on outcomes, accountability, and learning