Lead Generation Specialist

Peoplefy is looking for a Lead Generation & Email Marketing Specialist who will drive outbound outreach for our GCC, Engineering, Automotive, and BFSI hiring solutions. This role involves identifying high-potential prospects, building targeted email + LinkedIn outreach campaigns, and generating qualified meetings for the Sales & Client Relations team.

Key Responsibilities

• Build targeted prospect lists using LinkedIn Sales Navigator and other research tools
• Use tools like Apollo, Lusha, ZoomInfo, RocketReach to extract verified email IDs
• Create, execute & optimize multi-channel outreach sequences (Email, LinkedIn, InMail) using Lemlist, HubSpot
• Collaborate with the Sales Team to define ICPs & messaging for Peoplefys RPO, GCC Talent Practice & Engineering hiring solutions
• Write high-quality outbound emails tailored to industry (GCCs, Tech, Automotive, BFSI, Consulting)
• Maintain data hygiene in CRM and track weekly campaign performance
• Research companies, decision-makers & industry trends to support GTM strategy
• Generate high-quality discovery meetings for the Sales Team
• Coordinate closely with Marketing for brand alignment on campaigns
• Ensure domain health, sender reputation, and deliverability best practices

Required Experience

• 45 years of experience in Lead Generation / Outbound Sales / B2B Email Marketing
• Strong exposure to sales tools: Lemlist, HubSpot, Apollo, ZoomInfo, Lusha
• Experience creating automated sequences in email outreach tools
• Experience working in B2B sales, HR Tech, Recruitment Services, Staffing, or SaaS (preferred)
• Strong writing skills, understanding of messaging for CXOs / HR / TA leaders
• Prior experience generating meetings for sales teams