Lead Generation Specialist / Paid Ads Specialist

Performance Marketing & Paid Ads Specialist / Lead Generation Specialist

Department: Digital Marketing

Location: Vadodara / Remote

Experience: 2+ Years (Agency experience preferred)

Employment Type: Full-Time (Work from Office preferred)

Job Overview

We are looking for a highly skilled Performance Marketing & Lead Generation Specialist in Vadodara who can plan, execute, optimise, and scale paid advertising campaigns across Meta, Google, LinkedIn, and other platforms. The candidate should be result-oriented, analytical, and capable of driving high-quality leads with optimal ROI.

Key Responsibilities

Meta (Facebook & Instagram) Ads

• Plan, create, manage, and optimise campaigns for:
• Brand Awareness
• Traffic
• Lead Generation
• Engagement (Likes, Followers)
• E-commerce / Shopping Ads
• Retargeting & Lookalike Audiences
• Pixel setup, conversion API, domain verification, event tracking & lead quality tracking.
• Campaign structure planning (TOF, MOF, BOF funnel).
• Creative testing, audience testing, and budget scaling strategies.
• Coordinate with Meta Support to resolve account, billing, disapproval, or tracking issues.
• Troubleshoot errors related to pixels, catalogs, events, and ad delivery.
• Monitor CPL, CPC, CPM, ROAS and continuously optimize for better performance.
• Lead quality analysis and strategy rework when required.

Google Ads

• Set up, manage, and optimise:
• Google Search Ads
• Google Display Network
• Google Shopping Ads
• YouTube Ads
• Mobile App Install & App Engagement Ads
• Keyword research, search intent mapping, ad copy optimization.
• Conversion tracking via Google Tag Manager, GA4, and Google Ads.
• Improve Quality Score through:
• Landing page optimization coordination
• Ad relevance
• CTR improvement strategies
• Reduce CPC & improve conversion rate.
• Audience targeting, remarketing, and performance scaling.

LinkedIn Ads & Other Platforms

• B2B lead generation campaigns (Lead Forms, Website Conversion, Message Ads).
• Campaign optimisation for decision-maker targeting.
• Manage ads on other platforms as required (Twitter/X, TikTok, Snapchat, Pinterest, etc.).

Strategy & ROI Management

• Media planning and monthly budget allocation.
• Funnel strategy planning with clear cost-per-lead targets.
• A/B testing of creatives, landing pages, offers, and audiences.
• Continuous performance optimization to reduce CPL, CPC, CPM and increase ROAS.
• Lead tracking, CRM integration understanding, and lead quality improvement.

Collaboration & Coordination

• Work closely with:
• Clients for requirement gathering & reporting
• Graphic Designers for ad creatives
• Developers for landing page optimization & tracking setup
• SEO & Content teams for integrated funnel strategy
• Suggest improvements in landing page UI/UX, copy, forms, and speed to boost conversion rate.

Reporting & Analysis

• Daily, weekly, and monthly performance reporting.
• Insight generation and action-based optimization plans.
• Competitor ad analysis and industry benchmarking.

Required Skills

• Strong hands-on experience with:
• Meta Ads Manager
• Google Ads & Google Analytics 4
• Google Tag Manager
• Conversion Tracking & Pixels
• Excellent understanding of:
• Performance funnels
• Retargeting & Lookalikes
• CRO principles
• Lead quality optimization
• Ability to handle large budgets and scale campaigns profitably.
• Strong analytical and problem-solving skills.
• Excellent communication & coordination ability.

Preferred Qualifications

Agency background with multiple industry exposure (Education, Restaurant, Hospital, B2B/B2C, Healthcare, Real Estate, E-commerce, Local Services).

Experience in app marketing and e-commerce performance marketing.

Knowledge of automation tools, CRM integrations, and AI-based optimisation.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality Score
• Quality Score (Google Ads)
• Scaling efficiency with stable ROI

Why Join Us?

• Opportunity to manage high-budget, multi-industry campaigns.
• Direct impact on business growth & strategy.
• Learning-driven, performance-focused environment.
• Work with a full-fledged in-house creative, development & marketing team.

Before giving Interview visit our website & know about our company:

Contact Details SEOWebPlanet Solutions

• Company: SEOWebPlanet Solutions
• Location: Vadodara, Gujarat
• Email:
• Phone/WhatsApp:
• Website:
• Preferred time for the Interview:11:30 to 1OR 4 to 6
• Google Map:
• Job Link: