Lead Generation Specialist
MSN Laboratories
2 - 5 years
Hyderabad
Posted: 10/12/2025
Getting a referral is 5x more effective than applying directly
Job Description
This role is for a Business Development Specialist responsible for cold calling and multi-channel prospecting to generate and qualify leads among NCE and 505b2 pharma/biotech companies globally, while also managing the pipeline and supporting the senior BD team.
Key Responsibilities:
- Market Research & Prospecting: Conduct thorough market research to identify potential clients (NCE and 505b2 pharma and biotech companies), key decision-makers, in assigned geographies (e.g., North America, Europe, Asia).
- Lead Generation & Outreach: Execute multi-channel outreach strategies which includes managing targeted email campaigns, utilizing social selling platforms (primarily LinkedIn), and performing rigorous cold calling to engage prospective clients directly.
- High-Volume Cold Calling: Initiate and manage a consistent volume of outbound calls to C-suite executives, VPs of Manufacturing, Heads of R&D, and Procurement Managers at target pharmaceutical and biotechnology companies.
- Lead Qualification & Nurturing: Qualify leads based on established criteria such as project scope, technical requirements, timelines, and budget. Nurture prospective clients through the sales funnel by providing relevant information and maintaining consistent engagement.
- Pipeline Management: Maintain and update client databases and CRM tools (e.g., Salesforce, HubSpot) with accurate information, ensuring the sales pipeline is well-organized and tracked.
- Sales Support: Support BD team with travel schedules, proposal preparation, responses to RFPs (Requests for Proposal), presentations, and follow-up communications.
Required Qualifications & Skills:
- Education: A Bachelor's degree in a Life Sciences, Pharmacy, Chemical Engineering, or related scientific/business field is highly preferred. An MBA can be an added advantage.
- Experience: Proven experience (e.g., 2-5 years) in lead generation, with demonstrated success in a cold-calling environment, preferably within the pharmaceutical, biotech, or related life sciences/CDMO industry.
- Communication: Excellent written and verbal communication skills, with a professional phone presence and the ability to articulate complex technical information clearly to potential clients.
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