Lead Generation Specialist

Job Title:Lead Generation Specialist (B2B Media & Marketing)

Location:Gurgaon, India

Experience Required:34 Years

Company:EM360Tech (www.em360tech.com)

About EM360Tech

EM360Tech is an analyst-led B2B technology media and demand generation platform serving a global audience of 600,000+ enterprise IT and business decision-makers.

We partner with leading enterprise technology vendors to build authority, credibility, and pipeline through thought leadership podcasts, analyst interviews, editorial content, and tele-verified MQL campaigns.

We dont sell generic marketing.

We sell influence, credibility, and access to senior decision-makers.

Role Overview

We are looking for a results-drivenLead Generation Specialistto convert MQLs into qualified meetings for our clients. This role focuses on engaging senior technology decision-makers, nurturing interest and booking high-quality meetings for global B2b tech companies.

You will play a critical role in bridging marketing and sales, ensuring that verified leads are effectively progressed into meaningful conversations.

Key Responsibilities

Contact and engage technology decision makers via phone, email, and LinkedIn

Qualify prospects further based on campaign objectives and client criteria / ICP

Schedule and confirm meetings between prospects and client

Maintain accurate CRM records and pipeline updates

Follow up consistently to maximise meeting conversion rates

Handle objections professionally and nurture prospects where required

Meet and exceed monthly meeting booking targets

Work closely with internal campaign, content, and delivery teams

Required Skills & Experience

34 years of B2B sales, inside sales, or demand generation experience

Excellent command of the English language

Proven experience in converting sales calls into booked meetings

Outstanding phone presence and professional communication skills

Experience engaging senior IT / technology decision-makers preferred

Proven track record of meeting or exceeding targets

Familiarity with CRM systems and Email Marketing Tools

Highly organised, target-driven, and self-motivated

Preferred Background

Experience in telesales/telemarketing in B2B technology, SaaS, or media sales

Experience working with international markets (US, UK, EMEA)

What We Offer

Competitive base salary + performance-based incentives

Opportunity to work with global IT and Tech companies

Fast-growing media and demand generation environment

Clear performance metrics and career progression opportunities