Lead Generation & Sales Administrator

Job Title: Sponsor Acquisition & Lead Generation Manager

Location: Khar West, Mumbai (Office-based, MonFri)

Hours: 12:30 PM 9:00 PM IST (UK aligned)

Salary: 6L 9L CTC

Type: Full-time

About My Digital Shelf (MDS)

My Digital Shelf (MDS) is a global B2B events and media company serving FMCG, Retail, eCommerce and Data leaders across the UK, US and Europe.

We produce industry-leading summits including:

• Connected Commerce (Chicago, Benelux)
• Data & AI Summit (USA, London)
• Executive CPG leadership dinners

We are now hiring a commercially driven Sponsor Acquisition & Lead Generation Manager to directly drive sponsorship pipeline and revenue growth.

This is a revenue-facing role.

Role Overview

This role focuses on generating qualified sponsor leads, building pipeline and supporting sponsorship sales.

You will work closely with the Founder and Sales team to:

• Identify and target high-value sponsor prospects
• Execute outbound prospecting campaigns
• Book qualified commercial meetings
• Track and analyse pipeline performance
• Support sponsorship conversion

This is not a marketing role.

It is a commercial growth role.

Key Responsibilities

Sponsor Lead Generation

• Research and identify high-potential sponsor prospects (technology vendors, solution providers, agencies)
• Build targeted prospect lists using Apollo, LinkedIn Sales Navigator and manual research
• Segment prospects by tier and event

Outbound & Meeting Generation

• Execute outbound email and LinkedIn campaigns
• Personalise messaging by sector and event theme
• Generate qualified meetings for sponsorship sales
• Follow up and nurture warm prospects

Sales Support & Conversion

• Support proposal follow-ups
• Assist with commercial messaging refinement
• Track engagement across touchpoints
• Help move prospects through the sales funnel

Pipeline Management & Analysis

• Maintain accurate CRM records
• Track pipeline value and stage progression
• Report weekly on meetings booked, pipeline generated and conversion rates
• Analyse which segments convert best

What Were Looking For

• 48 years experience in B2B lead generation or sales support
• Strong outbound prospecting experience
• Comfortable doing cold outreach
• Experience using Apollo / CRM tools
• Analytical and commercially minded
• Confident communicator

Preferred:

• Experience in B2B events, media or sponsorship sales
• Experience targeting UK/US markets

What Success Looks Like (First 6 Months)

• Consistent qualified sponsor meetings booked monthly
• Clear pipeline reporting structure
• Improved outbound conversion rates
• Increased sponsorship pipeline value