Lead Generation Manager

Job Title: Lead Generation Manager

1. About the Role

Lead Generation Manager who can turn strategy into pipeline.

In this role, youll be responsible for building, executing, and optimizing lead generation

programs that attract and convert high-quality prospects. Youll work at the intersection of

marketing, sales, and data blending creativity with analytics to ensure a steady flow of

qualified leads that fuel growth.

If youre someone who loves experimenting with campaigns, analyzing performance, and driving

measurable impact, this role is built for you.

2. What Youll Do

A. Strategy & Planning

Develop and own the lead generation roadmap aligned with company growth goals.

Define Ideal Customer Profiles (ICPs) and audience segments to target high-value

prospects.

Set measurable goals for MQLs, SQLs, and pipeline contribution.

B. Campaign Management

Design and execute integrated campaigns across channels email, paid ads, social

media, webinars, and content syndication.

Collaborate with creative and content teams to develop engaging campaign assets.

Continuously test, analyze, and optimize campaigns for better ROI and conversion.

C. Marketing Automation & CRM

Build and manage lead workflows, nurture journeys, and scoring models.

Ensure seamless integration between marketing automation tools (HubSpot, Marketo,

etc.) and CRM systems (Salesforce, Odoo).

Maintain lead hygiene, deduplication, and data quality across platforms.

D. Analytics & Reporting

Track key metrics like MQLs, CPL, CTR, and campaign ROI.

Measure funnel performance from first touch to closed deal and identify

improvement areas.

Build dashboards and present insights to leadership to guide decision-making.

E. Sales Collaboration

Partner with the sales team to define qualification criteria, SLAs, and lead handover

processes.

Establish clear communication loops to improve lead quality and conversion rates.

Support account-based marketing (ABM) initiatives and targeted outreach programs.

3. Required Key Skills

Category- What It Means

Tools & amp; Tech Proficiency with HubSpot, Marketo, Salesforce, Google Ads,

LinkedIn Campaign Manager, and analytics tools like Google

Analytics or Looker Studio.

Marketing Expertise Experience in lead generation, performance marketing, funnel optimization, and B2B campaign strategy.

Data Skills Ability to analyze campaign performance, ROI, and funnel metrics toguide optimization.

Cross-Functional Collaboration

Skilled at aligning with sales, content, and product teams to deliver unified campaigns.

Strategic Mindset Balances long-term planning with tactical execution and experimentation.

Soft Skills Strong communicator, problem solver, and collaborator who thrives in fast-moving environments.

5. Qualifications

Bachelors or Masters degree in Marketing, Business, or related field.

610 years of experience in B2B lead generation, demand generation, or growth

marketing.

Proven success in driving high-quality leads that convert into measurable revenue.

Deep understanding of digital channels, performance analytics, and marketing

automation tools.

Experience working closely with sales and RevOps teams.

Certifications in Google Ads, HubSpot, or Marketo