Lead Generation Executive – B2B / Enterprise Sales

Job Summary

We are seeking a dynamic and result-oriented Lead Generation Executive to identify, qualify, and generate new business opportunities in the B2B / Enterprise segment. The role involves researching target companies, reaching decision-makers, nurturing prospects, and creating a strong sales pipeline to support the Business Development team.

Key Responsibilities

• Identify potential B2B / enterprise clients through market research, LinkedIn, databases, and industry portals.
• Build and maintain a database of target companies and key decision-makers.
• Generate qualified leads through cold calling, email campaigns, and LinkedIn outreach.
• Qualify prospects based on budget, authority, need, and timeline
• Schedule meetings or demos for Business Development Managers.
• Maintain accurate records of leads and follow-ups in CRM.
• Prepare weekly and monthly lead generation reports for management.
• Gather market intelligence and competitor information through market research.
• Required Skills & Competencies
• Strong verbal and written communication skills
• Understanding of B2B / enterprise sales cycle
• Proficiency in LinkedIn Sales Navigator, CRM tools, MS Excel
• Target-driven and self-motivated attitude

Qualification & Experience

Graduate / MBA (Marketing preferred)

12 years of experience in B2B lead generation / Market Research