Lead Generation (B2B Marketing)

We are looking for apassionate Lead Generation specialistto own and scale demand &leadgenacross our B2B SaaS and consulting offerings, with a strong focus on volume, lead quality, and ROI.

This role is hands-on and execution-focused, working closely with Sales, SEO, and Content teams to drive measurable pipeline impact through paid acquisition channels.

This is a work-from-office role based in Mumbai.

Role Objective

Own and scale lead generation and demand generation across B2B SaaS and consulting offerings through paid acquisition channels, with a strong focus on volume, quality, and ROI.

Key Responsibilities

• Plan, execute, andoptimisepaid campaigns across:
• Google Search & Display
• LinkedIn Ads
• Retargeting platforms
• Other relevant paid channels asrequired
• Own the end-to-endlead generation and demand generation strategy
• Drive lead volume whilemaintainingdefinedlead quality benchmarks
• Collaborate with SEO and Content teams onlanding pageoptimisation
• Set up and manage tracking usingGA4, Google Tag Manager (GTM), and Zoho CRM
• Monitor conversion funnels, attribution models, and drop-offs
• Run continuousA/B testingacross ad creatives, copy, and landing pages
• Work closely with Sales to align onICP definition, lead quality, and pipeline impact
• Monitor competitor activity and paid acquisition trends within B2B SaaS and consulting
• Build andmaintainweekly and monthly performance dashboards

Key KPIs

• Cost per Lead (CPL)
• Number of qualified leads generated
• Lead-to-MQL and MQL-to-SQL conversion rates
• Campaign ROI
• Lead quality feedback from Sales
• Funnel performance andoptimisationmetrics

Key Requirements

• 3+years of hands-on experience managing paid acquisition forB2B companies(SaaS and/or consulting/services)
• Strong hands-on experience withGoogle Ads and LinkedIn Ads
• Experience tracking and managing leads through aCRM (Zoho or similar)
• Experience running paid campaigns acrossmultiple B2B service lines
• Strong analytical mindset with the ability to translate data into action
• Comfortable working in a fast-paced, performance-driven environment

Preferred Tools & Platforms

• Google Ads
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Zoho CRM

Location & Work Model

• Location:Mumbai
• Work Model:Work from Office