Lead Generation Ads Specialist

Lead Generation Ads Specialist

Results-driven Lead Generation Ads Specialist with strong expertise in planning, executing, and optimizing high-performance lead generation campaigns across Meta (Facebook & Instagram), Google Ads, and other prominent platforms. Skilled in building complete tracking and measurement systems using Meta Pixel, Google Tag Manager (GTM), Google Analytics (GA4), and conversion tracking, enabling accurate reporting and data-driven optimization. Experienced in driving high-quality leads while maintaining cost efficiency, improving conversion rates, and aligning marketing outcomes with business goals. Also open to taking up additional social media and paid marketing responsibilities as required.

Key Responsibilities

Lead Generation Strategy & Campaign Execution

• Developed and executed end-to-end performance marketing strategies focused on lead generation and customer acquisition.
• Planned and launched full-funnel lead generation campaigns targeting relevant audiences across multiple digital channels.
• Built structured funnels including cold targeting, retargeting, and lead nurturing campaigns to maximize conversions.
• Ensured campaigns aligned with business goals and lead quality expectations.

Meta Ads (Facebook & Instagram)

• Managed lead generation campaigns on Meta Ads Manager using campaign types such as Lead Forms and Website Conversions.
• Created and optimized audience strategies including interest targeting, custom audiences, lookalike audiences, and retargeting.
• Conducted A/B testing on creatives, copies, landing pages, and targeting to improve lead volume and reduce CPL.
• Optimized performance using key metrics such as CPL, CTR, conversion rate, frequency, and quality ranking.

Google Ads (Search, Display, YouTube, Performance Max)

• Executed lead generation campaigns on Google Ads including Search, Display, and Performance Max.
• Built and optimized keyword strategies, ad groups, bidding strategies, and negative keyword lists.
• Improved campaign efficiency through continuous optimization of targeting, bidding, and landing page alignment.
• Monitored performance metrics such as CPC, conversion rate, CPA, and lead quality.

Tracking, Analytics & Conversion Setup

• Set up and configured Meta Pixel, including standard events and custom conversion events.
• Implemented Google Tag Manager (GTM) to manage tracking codes, event triggers, and third-party pixels.
• Configured Google Analytics (GA4) for event tracking, funnel analysis, and performance monitoring.
• Set up conversion tracking across Meta and Google Ads to ensure accurate attribution and reporting.
• Troubleshot tracking issues using Meta Events Manager, Tag Assistant, and GA4 Debug View.
• Maintained UTM tracking structure for better campaign tracking and reporting.

Performance Monitoring & Optimization

• Monitored daily performance and optimized campaigns based on CPL, CPA, conversion rates, and lead quality.
• Analysed campaign results to identify drop-offs, scaling opportunities, and improvement areas.
• Prepared regular performance reports and shared insights with stakeholders for better decision-making.
• Worked closely with sales teams to validate lead quality and improve lead-to-sale conversions.

Collaboration & Additional Responsibilities

• Collaborated with design and content teams to develop high-converting creatives and ad copies.
• Coordinated with developers or web teams for landing page improvements and tracking implementation.
• Flexible to support other social media marketing and paid marketing tasks as required by the organization.