Lead Front End Developer

Dentsu

8 - 10 years

Bengaluru

Posted: 12/07/2025

Job Description

Job Description:

Job Title

Lead Front End Developer, SFCC (DCF Level 35)

Work Experience: 8-10 years.

Position Overview
We are seeking an accomplished and strategic Lead Front-End Developer with extensive expertise in Salesforce Commerce Cloud (SFCC) and in-depth knowledge of Storefront Reference Architecture (SFRA). This pivotal leadership role demands a seasoned professional capable of architecting and overseeing the development of scalable, high-performance, and visually compelling eCommerce solutions. The successful candidate will lead a team of front-end engineers, foster best practices, and collaborate cross-functionally to ensure seamless integration of UI/UX designs with back-end business logic while maintaining rigorous standards for code quality, accessibility, and maintainability.

Key Responsibilities

Technical Leadership and Architectural Oversight

  • Define and drive the front-end architecture strategy for SFCC initiatives, ensuring solutions are scalable, maintainable, and optimized for performance.
  • Provide leadership and mentorship to front-end development teams, instilling best practices around SFRA, modular design, and robust coding standards.
  • Collaborate closely with product management, UX/UI design, back-end engineering, and quality assurance teams to translate business requirements into technical specifications and high-quality deliverables.
  • Advocate for continuous technical innovation by introducing modern tools, frameworks, and methodologies that enhance development efficiency and product quality.

SFRA-Based Front-End Development and Integration

  • Architect and implement reusable, modular front-end components within the SFRA framework aligned with business objectives.
  • Customize and extend SFCC templates using ISML, JavaScript (ES6+), jQuery, SCSS, Page Designer, and other relevant technologies to meet complex functional requirements.
  • Ensure consistent application of responsive, mobile-first design principles using Bootstrap or equivalent frameworks, guaranteeing pixel-perfect translation of UI/UX designs.
  • Maintain strict adherence to accessibility standards (WCAG, ADA) and cross-browser compatibility requirements.
  • Lead efforts in front-end performance optimization through techniques such as code splitting, lazy loading, and critical CSS management.

Collaboration, Quality Assurance, and Mentorship

  • Oversee and enforce code review processes to uphold high-quality coding standards and maintainable codebases.
  • Mentor junior and mid-level developers, fostering professional growth and ensuring alignment with project goals and best practices.
  • Facilitate comprehensive documentation of front-end architecture, processes, and standards to support knowledge sharing and continuity.

Required Qualifications

  • A minimum of 6 years of front-end development experience, including at least 3 years dedicated to Salesforce Commerce Cloud (SFCC) and Storefront Reference Architecture (SFRA).
  • Expert proficiency in HTML5, CSS3 (SCSS), and JavaScript (ES6+), with a solid grasp of modular and component-based development paradigms. Experience with React or similar modern JavaScript frameworks.
  • Extensive experience with ISML templating, SFRA framework, Page Designer, and JavaScript controllers.
  • Demonstrated ability to develop scalable, responsive, and mobile-first web interfaces utilizing Bootstrap or comparable frameworks.
  • Strong expertise in front-end performance optimization strategies, including code splitting, lazy loading, and critical CSS management.
  • Proficiency in version control with Git, as well as build tools such as Webpack and package managers like NPM, complemented by experience with third-party integration tools.

Core Competencies

  • Proven leadership capabilities with a demonstrated ability to guide and develop high-performing technical teams.
  • Exceptional communication and interpersonal skills, facilitating effective collaboration across diverse and distributed teams.
  • Meticulous attention to detail with a strong sense of ownership, accountability, and commitment to delivering high-quality solutions.
  • Strategic mindset with a passion for continuous improvement and adoption of emerging front-end technologies.

Preferred Qualifications

  • Salesforce Certifications or equivalent credentials.
  • Experience with Headless Commerce architecture, Progressive Web Apps (PWA), or related modern front-end architectures.
  • Familiarity with Agile methodologies and CI/CD processes.
  • Immediate joiner.

Qualifications:

  • BE/BTECH/MCA
  • Proven experience working with Salesforce Commerce Cloud
  • Proficient in troubleshooting complex issues related to Salesforce configuration, customizations, and integrations.
  • Ability to adapt to a dynamic and fast-paced environment with shifting priorities.

Location:

DGS India - Bengaluru - Bhartiya City Block 1

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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