Lead – Events & Branding

Position Overview

At Propel Industries, we build trust, reliability, and innovation into every product. As our Head of Marketing, you will be the driving force behind our brand presence in the global market. Youll craft and execute strategies that strengthen Propels identity, generate market demand, and position us as the preferred partner for customers in the mining, quarrying, and infrastructure sectors.

Responsibilities

• Develop and Execute Brand Strategy: Architect of brand and marketing strategy. Create and run the main plan for the company's brand and marketing.
• Lead Digital & Account-Based Marketing (ABM): Oversee all digital marketing channels and lead targeted ABM campaigns to generate qualified leads.
• Spearhead Go-To-Market (GTM) & Product Launches: Design and implement effective GTM strategies for new products and market expansions, ensuring a successful launch and market adoption.
• Manage High-Impact Events: Plan and execute major events and exhibitions to build brand presence, generate lead.
• Craft the Brand Narrative: Define and communicate a compelling product story and clear value proposition that resonates with customers.

Qualifications

• Bachelors/Masters degree in Marketing, Business Administration, or related field.
• 10+ years of experience in brand management, marketing strategy, and GTM execution, preferably in [Construction Equipment].
• Proven track record in building and scaling brands across multiple channels.
• Expertise in digital marketing, ABM, and marketing automation tools.
• Strong understanding of market research, consumer insights, and competitor analysis.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Creative thinker with strong analytical and problem-solving abilities.

Key Competency

• Brand Management.
• Digital Marketing Expertise.
• Go-To-Market (GTM) Strategy.
• Account-Based Marketing (ABM).
• Event Management.