Lead - Digital Marketing
Credila
10 - 15 years
Delhi
Posted: 11/08/2025
Job Description
| Job Title: Digital Marketing Manager | |||
| Company | Credila Financial Services Ltd | Location | Delhi |
| Department | Marketing | Travel | Limited |
| About the Company | Credila (Formerly known as HDFC Credila Financial Services Limited) is India’s First Dedicated Education Loan Company. Credila Financial Services pioneered the concept of specialist Education Loan lender and became India ’s First Dedicated Education Loan Company. Credila’s brand purpose is to contribute towards Transforming Lives and Building the Nation! Credila has funded tens of thousands of students from India to over 2100+ unique educational institutes across 35+ countries! | ||
| Job Description | Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media. | ||
| Key roles and responsibilities | Social Media and Content Strategy ü Design, build, and maintain our social media presence. ü Create and manage link building strategies, content marketing strategies, and social ü media presences: monitor and analyze content success ü Collaborate with internal teams to create advertisements, land pages and optimize user experience Brand Management ü Undertake campaigns for brand visibility and brand building ü Focus on brand related ATL strategies Digital Strategy ü Forecast marketing campaign growth and ROI for marketing campaigns ü Provide internal reports on a regular basis ü Execute new and creative collaborations among technologies and platforms Reports and Analysis ü Implement and analyze performance metrics. ü Measure and report performance of all digital marketing campaigns and assessments against goals (ROI and KPIs). ü Identify trends and insights and optimizes spend and performance based on the insights. ü Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ü Credila, a subsidiary of HDFC Ltd., is India’s first dedicated education loan company, providing customized education financing solutions for students pursuing higher studies in India and abroad. Reach out to ideal employees in one shot! The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral). | ||