Lead - Data Analytics

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Freshworks is looking for a smart, driven business analyst for the marketing operations team who can define and refine our marketing processes and investments. You will work on defining measurement frameworks, data analysis and delivering insights to improve our marketing efficiency. As the custodian of every lead entering our systems, you should be comfortable using CRM tools and performing data analysis on SQL. You will define new initiatives, execute projects and track performance metrics across marketing & sales teams. If you are a self-starter looking for a high-growth opportunity, then this is the right place for you!

Responsibilities

• Interpret data, analyse results using analytics, research methodologies, and statistical techniques.
• Generate data-based insights that aid in launching impactful and effective marketing and user acquisition programs.
• Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives.
• Dive deep into campaign performance data to identify opportunities for improvement.
• Prepare, analyse, and summarize periodic operational results for use by various key stakeholders, creating reports, specifications, dashboards, and flowcharts.

• Graduate degree or equivalent. Good to have – Background in statistics/Operational Research/Mathematics, MBA
• Minimum 6-7 years of professional experience in Business Intelligence/Data Analytics/Modelling, preferably within an IT product/ e-commerce/ SaaS company
• Ability to manipulate large data sets with high dimensionality and complexity; proficiency in SQL, Excel/Google Sheets, BI reporting tools (e.g. PowerBI, Tableau, Qlik, Looker) and one coding language (Python, R, Java etc.)
• Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy
• Visualization experience is a must - ability to build powerful visuals & dashboards –PowerBI experience preferred
• Exceptional verbal, written, and visual communication skills
• Demonstrated experience in predictive analysis, and expertise in R, SQL, Python
• Self-starter, independent and comfortable with ambiguity

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.