Lead - Content Writing
Licious
0 - 0 years
Bengaluru
Posted: 18/06/2025
Job Description
We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay
Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s
most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac
customers with our de-licious fresh meat and seafood!
Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on...
Have you got an appetite for awesome?
I. Put your captain’s hat on and take end-to-end ownership of developing content and creative solutions for Licious' owned, earned & paid platforms to drive business results and build Licious into an iconic brand over the next decade.
II. Exhibit ownership and manage over multiple work-streams and lead conversations with Design, Brand, Category and Growth teams, to create tactical and topical campaigns around key business and consumer initiatives.
III. Get your lab coat on (goes well with the captain hat) and experiment with ideas, creative, copy and content for communication pieces including in-app communication, digital films, social engagement, Print ads, OOH, TVC scripts, radio spots, BTL, CRM and email marketing.
IV. Elevate the creative output of external partners (creative agencies and production partners) to ensure campaigns meet a high level of creativity and innovation.
We hope that you…
I. Have a Passion for Meat on your sleeve. If you don't eat meat, are not comfortable handling or cooking it or don't enjoy it, this is not the role for you.
II. Have 3-5 years of copywriting, copy experience in leading creative or advertising agencies, preferably on FMCG and/or consumer internet brands or e-commerce brands.
III. Have Ability and proficiency to speak and write in any vernacular language along with fluency in English grammar and copy.
IV. Have Should be aware of new digital content formats and the latest trends. Ardent consumer of regional themes and pop-culture references.
V. Have Dreamy-eyed - someone who is curious and enjoys being challenged and breaking new ground.
VI. Have Ability to comprehend briefs objectively and arrive at an accurate understanding of marketing problems.
VII. Have Excellent interpersonal skills - ability to interact and influence multiple partners and stakeholders.
About Company
Licious is an online platform that delivers fresh, high-quality meat and seafood products. The company focuses on providing hygienically processed and packaged products with a wide variety of meat, fish, and other delicacies, ensuring convenience and quality for customers.
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