Lead Consultant- Sales force Marketing Cloud Developer
Genpact
5 - 10 years
Bengaluru
Posted: 21/05/2025
Job Description
Responsibilities
Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform.
Collaborate with cross-functional teams to design and deliver solutions that meet business requirements.
Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs.
Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud.
Develop and implement responsive, dynamic, and personalized email templates and landing pages.
Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms.
Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization
Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing [List of responsibilities]
About Company
Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.
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