Lead Consultant –Salesforce Marketing Cloud
Genpact
5 - 10 years
Mumbai
Posted: 3/5/2025
Job Description
Responsibilities
Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
Build strong relationship building skills with business partners in Marketing, Product and Technology.
Preferred Qualifications
Relevant experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.).
Comfortable working and tracking campaigns in Salesforce.
Experience with digital campaign effectiveness for clients and prospects, marketing programs cross-channel marketing
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
Preferred Qualifications/ Skills
HTML is a plus
Excellent customer-facing skills that include conducting compelling technical briefing & demonstrations including critical issues, status reports, and resolving impediments. The person should have the technical capability to troubleshoot applications, implement new technologies and articulate the solutions to the customer.
About Company
Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.
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