Lead- Category (Flour)

Ways of Working: Employees will work fulltime from their base location i.e. Bangalore.

About Swiggy:

Swiggy is Indias leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming Indias leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Team - Assure

Key Responsibilities:

1. Category Ownership & Growth Strategy

Own the Category P&L driving topline growth, margin improvement, and working capital efficiency across the Flour portfolio.

Develop and execute the category growth strategy in line with organizational goals and market opportunities.

Identify and act on category growth levers assortment, pricing, supply chain optimization, and brand/vendor collaborations.

Maintain a deep understanding of the B2B Flours market, Millers rate , Price Benchmarking consumption trends, price movements, bulk buying patterns, and brand positioning within the HoReCa ecosystem.

2. Market Understanding & Competitive Intelligence

Conduct regular market and competitor analysis (brands, pack sizes, price points, and sourcing models).

Stay on top of commodity price fluctuations, trade policies, and regional demand trends affecting flours.

Anticipate shifts in HoReCa customer behavior and proactively adjust sourcing and assortment strategies.

3. Sourcing, Procurement & Vendor Management

Lead vendor sourcing and negotiations for both branded and private-label oils.

Build strong relationships with manufacturers, distributors and aggregators to ensure consistent supply, quality, and competitive pricing.

Manage stock positions and procurement planning to align with demand forecasts and price movements.

Drive end-to-end catalogue management from vendor onboarding to SKU listing, pricing and pricing accuracy.

4. Assortment & Merchandising

Curate the optimal assortment for the HoReCa segment focusing on relevance, pack sizes and value-based pricing.

Collaborate with the supply chain and operations teams to ensure seamless availability and timely replenishment.

5. Promotions, Marketing & Growth Initiatives

Leverage data insights to plan targeted promotions, bulk deals and volume-based incentives for HoReCa customers.

6. Cross-Functional Collaboration

Work closely with internal teams Supply Chain, Finance, Marketing, Growth & Analytics and Operations to deliver business objectives.

Set up category SOPs and best practices for pricing, inventory management, vendor engagement and catalog health.

Desired Skills & Qualifications:

• 0-2 years of experience in category management, sourcing, or procurement, ideally in FMCG/B2B Food Supply or Agri Commodities.
• Tier 1 /Tier 2 pass outs preferred.
• Understanding of the HoReCa market and how buying behavior differs from retail consumers.
• Proven experience managing P&L, sourcing contracts and large vendor portfolios.
• Ability to analyze market trends and price indices to take smart stock positions and manage category risk.
• Strong analytical and problem-solving skills with the ability to make data-backed decisions in a dynamic environment.
• Excellent communication and negotiation skills with an ability to build long-term strategic partnerships.
• A self-starter with high ownership, attention to detail, and the agility to thrive in a fast-paced start-up ecosystem.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by law.