Lead Business Analytics, Analyst

Citi Bank

5 - 8 years

Pune

Posted: 3/27/2025

Job Description

What do we do?

  • The TTS Analytics team provides analytical insights to the Product, Pricing, Client Experience and Sales functions within the global Treasury & Trade Services business. The team works on business problems focused on driving acquisitions, cross-sell, revenue growth & improvements in client experience.

  • The team extracts relevant insights, identifies business opportunities, converts business problems into analytical frameworks, uses big data tools and machine learning algorithms to build predictive models & other solutions, and designs go-to-market strategies for a huge variety of business problems.

ROLE DESCRIPTION

  • The role will be Spec Analytics Intmd Analyst (C11) in the TTS Analytics team

  • The role will report to the AVP leading the team

  • The role will involve working on multiple analyses through the year on business problems across the client life cycle – acquisition, engagement, client experience and retention – for the TTS business

  • This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call transcripts etc.) to provide data driven insights to business and functional stakeholders

QUALIFICATIONS

Experience:

  • Bachelor’s Degree with 5-8 years of experience in data analytics, or Master’s Degree with 4-8 years of experience in data analytics, or PhD.

  • Must have:

    • Marketing analytics experience

    • Experience on business problems around sales/marketing strategy optimization, pricing optimization, client experience, cross-sell and retention

    • Experience across different analytical methods like hypothesis testing, segmentation, time series forecasting, test vs. control comparison etc.

    • Predictive modeling using Machine Learning

    • Experience with unstructured data analysis, e.g. call transcripts, using Natural language Processing (NLP)/ Text Mining

  • Good to have:

    • Experience in financial services

    • Experience working with data from different sources and of different complexity

Skills:

Analytical Skills:

  • Strong logical reasoning and problem solving ability

  • Proficient in converting business problems into analytical tasks, and analytical findings into business insights

  • Proficient in formulating analytical methodology, identifying trends and patterns with data

  • Has the ability to work hands-on to retrieve and manipulate data from big data environments

Tools and Platforms:

  • Proficient in Python/R, SQL

  • Experience in Hive

  • Proficient in MS Excel, PowerPoint

  • Good to have:

    • Experience with PySpark

    • Experience with Tableau

Soft Skills:

  • Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form

  • Should have excellent communication and inter-personal skills

  • Strong process/project management skills

  • Ability to coach and mentor juniors

  • Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.

About Company

Citi Bank, officially known as Citibank, is a global financial institution and the consumer division of Citigroup, a leading multinational banking corporation. Established in 1812, Citibank provides a wide range of financial services, including retail banking, credit cards, personal loans, wealth management, and investment banking. With a strong presence in over 100 countries, it serves millions of customers worldwide, offering both individual and business banking solutions. Citibank is known for its digital banking innovations, global reach, and commitment to financial inclusion and economic growth.

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