Lead - Brand Strategy

Tata AIG General Insurance Company Limited is a joint venture between Tata Group and American International Group (AIG). Since its set-up in 2001, the Company has grown strongly to emerge as the preferred private general insurance company in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for Customers by delivering trustworthy and innovative risk solutions, Tata AIGs broad portfolio of protection covers are backed by years of professional expertise in product offerings, exceptional service capabilities and seamless claims process management.

We are currently seeking passionate individuals who are eager to make a meaningful impact in the world of insurance. If youre looking for a rewarding career that combines cutting-edge technology, customer-centric solutions, and a commitment to excellence, you have come to the right place. Explore our exciting opportunity below and be part of an organization that is shaping the future of insurance.

Job Title: Lead - Brand Strategy

Location: Mumbai (Goregaon)

Job Description:

Key Responsibilities

• Strategic Brand Direction
• Define and evolve the brands positioning, purpose, and messaging architecture.
• Develop frameworks that guide marketing, product, and communication decisions across business units.
• Insight & Cultural Intelligence
• Track shifts in consumer expectations, category dynamics, and cultural trends.
• Translate insights into strategic opportunities and thought starters for brand and business teams.
• Narrative Development & Thought Leadership
• Craft strategic narratives that help internal teams and external partners align on what the brand stands for.
• Partner with research, Digital, and Business teams to seed new ideas and long-term bets.
• Cross-Functional Influence
• Collaborate with product, CX, and digital teams to ensure brand thinking informs customer journeys and service design.
• Act as a strategic partner to key stakeholders, helping connect brand ambition to business priorities.

What You Bring

• 5-8 years of experience in brand strategy, strategic planning, or consultingideally with exposure to service-led or trust-driven categories
• Strong ability to simplify complexity and craft clear, compelling brand strategies.
• Deep curiosity about people, culture, and systemspaired with analytical rigor.
• Excellent storytelling and stakeholder management skills.
• Experience as a Planner/Brand Strategy with Creative agency is a plus

How to Apply:

If you are excited to be part of a team dedicated to innovation and excellence, please submit your resume. We look forward to reviewing your application and welcoming you to Tata AIG, where your skills and ambitions can thrive.

Tata AIG is an equal opportunity employer, and we encourage candidates from all backgrounds to apply for this role.