Lead- Brand Management

Job Requirements

Job Description: Lead- Brand Management at Titan

Company Name: Titan

Job Title: Lead- Brand Management

Job Type: Regular/Permanent

Job Category: Jewellery-SMR

Department: Marketing-Tanishq

Location: Bengaluru, Karnataka, India

Position Overview:

We are seeking a highly motivated and experienced individual to join our team as a Lead- Brand Management at Titan. As the Lead- Brand Management, you will be responsible for developing and executing brand strategies for our jewellery brand, Tanishq. You will work closely with the marketing team to ensure the brand's message is consistent and resonates with our target audience. This is a full-time, permanent position based in Bengaluru, Karnataka, India.

Key Responsibilities:

- Develop and implement brand strategies for Tanishq, in line with the company's overall marketing objectives

- Conduct market research and analyze consumer trends to identify opportunities for brand growth

- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives

- Monitor and analyze brand performance and make recommendations for improvements

- Manage the brand's budget and ensure all activities are within allocated resources

- Oversee the creation of brand collaterals, including advertising materials, packaging, and in-store displays

- Ensure brand consistency across all touchpoints, including digital and social media platforms

- Stay updated on industry trends and competitor activities to identify potential threats and opportunities for the brand

- Lead and mentor a team of brand managers and coordinators to ensure the brand's objectives are met

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field

- Minimum of 5 years of experience in brand management, preferably in the jewellery industry

- Proven track record of developing and executing successful brand strategies

- Strong understanding of market research and analysis techniques

- Excellent communication and interpersonal skills

- Ability to work in a fast-paced, dynamic environment

- Strong leadership and team management skills

- Proficient in Microsoft Office and other relevant software

Additional Parameters:

- Experience in the jewellery industry is preferred

- Knowledge of the Indian market and consumer behavior is a plus

- Willingness to travel as needed

If you are a passionate and results-driven individual with a strong background in brand management, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of shaping the future of our iconic jewellery brand, Tanishq.

Work Experience

- Develop and implement effective brand strategies to enhance brand awareness and market presence.

- Conduct market research and analysis to identify market trends and consumer preferences.

- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives.

- Monitor and evaluate the performance of brand campaigns and make necessary adjustments to ensure optimal results.

- Manage and maintain brand guidelines to ensure consistency across all marketing channels.

- Build and maintain strong relationships with key stakeholders, including internal teams and external partners.

- Stay up-to-date with industry trends and competitor activities to identify opportunities and challenges.