Lead- B2B Acquisition Mobility

The Category Manager

Corporate Postpaid will be responsible for end-to-end ownership of the corporate postpaid category. The role will shape the categorys strategic direction by defining the market opportunity, building differentiated propositions for priority customer segments, owning pricing and unlocking new growth levers across offline and digital channels.

This role will work in close partnership with cross-functional teams, channel teams and circle teams to ensure that category strategy is translated into strong on-ground execution and superior customer outcomes. The incumbent will act as the central business owner for the category, balancing long-term category building with short-term performance delivery.

Key Responsibilities

Market & Opportunity Definition

Define the total addressable market (TAM) for the corporate postpaid category, assess category penetration, and identify priority growth pockets across customer segments, industries, and geographies.

Category Growth Strategy

Design and execute category growth levers for acquisition with a focus on improving revenue and category scale.

Pricing & Plan Ownership

Own the pricing ladder, including value tiers, price points, and discount frameworks, to ensure competitiveness in the market while protecting margins and long-term profitability.

Customer Cohorts & Propositions

Identify and prioritise high-value customer cohorts, and define differentiated propositions, use-cases, and benefits tailored to the needs of each cohort.

Digital & Online Channel Growth

Unlock online and digital channels as scalable growth engines for the category by defining the right products, journeys, and GTM approach to drive digital adoption and contribution.

New Initiatives & GTM Execution

Conceptualise, launch, and scale new category initiatives, programs, and offers, and lead their end-to-end go-to-market (GTM) execution in collaboration with sales, marketing, and digital teams.

Cross-Functional Collaboration & Governance

Partner closely with Customer Experience, Regulatory, Product, Finance, and other cross-functional teams to ensure smooth BAU operations, regulatory compliance, strong customer outcomes, and effective issue resolution while enabling category growth.

Circle Engagement & On-ground Relevance

Work in continuous collaboration with circle teams to stay closely connected to business performance and market realities, gather on-ground insights on what is working or not, and translate these learnings into timely refinements in category strategy, propositions, and GTM execution.