Lead Analytics Consultant
Wells Fargo
5 - 10 years
Bengaluru
Posted: 3/19/2025
Job Description
About this role:
Wells Fargo is seeking a Lead Analytics Consultant
In this role, you will:
- Audience Strategy: Communicate with prospects and customers in a relevant, consistent way across all interactions with the firm
- Next Best Message Capabilities: Develop the decision engine strategy to deliver the most relevant and profitable messaging, orchestrated across channels and explainable to the business
- Performance Optimization & Experimentation: Partner with LOBs to test new decisioning strategies that incrementally lift channel performance as well as enabling LOB creative and offer personalization testing for their audiences
- Marketing Data Roadmap: Build the target state marketing data ecosystem to fuel next best message decisioning and optimize along the full conversion funnel
Required Qualifications:
- 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
- 5+ years of experience in Marketing and Data Analytics
- Strong end-to-end analytics skills: data sourcing, exploration, querying (SQL, PySpark), dataset curation, analytical tool design and build
- Good understanding of financial services business drivers, marketing goals, and marketing channel dynamics
- Curiosity and ability to quickly learn highly technical concepts, such as the functionality of the decision engine for arbitrating “next best message”
- Ability to navigate ambiguity and translate business needs into robust analytical plans
- High executive function and analytical technical skill to advance analytical plans into rapid prototypes of tools
- Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketing operations/execution, digital product, technology, data management, and data science/modeling
- Excellent verbal, written, and interpersonal communication skills
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Posting End Date:
27 Mar 2025*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
About Company
Wells Fargo is a multinational financial services company, offering a range of banking, investment, mortgage, and consumer finance services. The company is committed to helping individuals, businesses, and communities succeed financially, with a strong focus on digital banking and innovation.
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