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Lead Analyst

Dentsu

5 - 10 years

Bengaluru

Posted: 05/02/2025

Job Description

As an implementation specialist, your responsibilities include working on Adobe Analytics / Google / Web SDK / Mobile SDK to implement analytics tracking; work closely with client business users to capture the business requirements and create an SDR; Translate it into technical requirement and ensure proper implementation of analytics tracking; validate tracking parameters across websites and mobile apps, while acting as an analytics implementation SME across the organization. Critical needs include Adobe Analytics tools Launch, Data workbench, Dynamic Tag Manager and Ensighten Tag Management & GTM

Job Description:

Experience developing reporting data layers and using context data variables in web-based JavaScript and mobile app SDK implementations                                
Extensive experience testing web and mobile app analytics implementations using Charles proxy and browser developer tools                                
Working with business owners to help them articulate Key Business Questions and Key Performance Indicators                                
Translating reporting requirements from the business owners into analytics implementation                                
Developing and maintaining Adobe Classifications                                
Experience with marketing campaign attribution models and their relationship to processing rules                                
Extensive knowledge when to use traffic and conversion variables and success events to deliver on a measurement plan and KPIs                                
Extensive hands-on experience creating segments and calculated metrics in Analysis Workspace                                
Design, develop and maintain Adobe Processing Rules to map context data variables to standard analytics variables                                
Be able to contribute to innovation, process improvement, and standardization                                
CSS, HTML and/or JavaScript, jQuery experience.                                
Work effectively across teams to ensure client satisfaction.                                

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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