Lead - Advertising & Brand Management

JOB ROLE: Lead - Advertising & Brand Management

JOB PURPOSE: Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

KEY RESPONSIBILITIES:

• Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.
• Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head
• Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc
• Manage interactions with external agencies on a Day-to-day basis
• Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.
• Translate brand and marketing activities across different marketing mediums
• Support crafting and own execution of the annual calendar for the portfolio pivot during the year, when necessary
• Support Communication development and execution across mediums, monitored across pre-defined KPIs. Monitor KPI's on a regular basis
• Ensure adherence predefined budgets for relevant portfolio
• Provide guidance, support, and mentorship to the team

EDUCATIONAL QUALIFICATIONS

• Graduation in Mass Communication/ Public Relations; MBA with specialization in Marketing

WORK EXPERIENCE

• 8 to 12 yrs in Consumer facing Industry

ADDITIONAL REQUIREMENT

• Consumer & Brand Fundamentals: Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.
• GTM Planning: Ability to understand & create GTM plans for product portfolios
• Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management
• Budgeting: Managing marketing budget plans, cost optimization and expenditure tracking.
• ROI Tracking: Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making."
• Technology & Innovation: Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends.
• Process & Framework Adherence: Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.