Lead Acquisition - International

Location: Sarjapur, Bangalore (hybrid)

Reporting to: Head IB

Position Summary: The Head of Acquisition (Growth) will own and scale our global customer acquisition engine across the US and other key international markets. This role demands deep expertise in D2C growth, performance marketing, lifecycle/CRM, and multi-channel demand generation. The ideal candidate brings 8+ years of hands-on experience scaling digital-first brands, with strong capability in managing large budgets, driving efficient CAC, and building compounding growth loops.

Key Responsibilities:

1. Global Acquisition Strategy & Execution

• Own end-to-end acquisition strategy for the US and other global markets.
• Drive aggressive growth targets and execution across paid, organic, and owned channels.

2. Performance Marketing

Lead campaigns and optimize performance marketing across:

• Meta (FB, IG, YT)
• Google (Search, Display, YouTube)
• Amazon Ads
• Programmatic/Display
• Affiliates, Influencers
• SEO & ASO
• App marketing (if applicable)

3. D2C Growth:

• Build and scale the own web business across global markets, driving traffic, conversions, and revenue.
• Identify and execute key optimisation levers across the funnel to improve conversion rates and overall efficiency.
• Drive experimentation, A/B testing, and CRO initiatives to unlock incremental growth.
• Partner with Product, Performance Marketing, and CRM teams to build high-intent user journeys and reduce drop-offs.

4. CRM & Lifecycle (Retention + Reactivation)

• Build and scale CRM journeys across email, SMS, WhatsApp, push, and in-app.
• Create automated, event-based communication flows to improve repeat rates, LTV, and cohort retention.
• Drive personalization, segmentation, and win-back strategies using data.

5. Data-Driven Growth

• Use advanced analytics for segmentation, campaign optimisation, and channel mix decisions.
• Manage CAC, MER, ROAS, retention, and contribution margin KPIs.
• Build dashboards and run growth experiments to drive incremental lifts.

6. Cross-Functional Alignment

• Partner with product, tech, creative, CX, and supply to ensure growth goals and funnel outcomes are aligned.
• Drive landing page optimization, funnel conversion improvement, and experimentation roadmap.

7. Budget Ownership

• Own and optimise multi-million-dollar acquisition budgets globally.
• Improve ROI through tighter measurement, attribution, and channel diversification.

8. Market Readiness & Innovation

• Stay current with digital marketing trends, new ad formats, AI-driven growth tools, and platform innovations.
• Test new channels, betas, and growth loops to stay ahead of competition.

Qualifications:

• 8+ years in performance marketing / acquisition roles with strong D2C experience.
• Proven track record of scaling brands across US/global markets.
• Strong command of performance, attribution, analytics, CRM, lifecycle marketing.
• Experience managing large teams and multi-country budgets.
• Deep understanding of CAC economics, LTV, cohort behaviour, funnel optimisation.
• Excellent communication, stakeholder management, and data storytelling skills.
• Bachelors degree required; MBA preferred.