Lead - Social and Digital Strategy

Responsibilities & Key Deliverables

Team Lead – Social and Digital Strategy

Responsibilities:
Impact Campaigns and Launches:
•    Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand
•    Track Brand Track metrics and plan data-led actions for the Mahindra master brand
•    Brief and guide agency partners on communication strategy and campaign execution
•    Works with brand managers to support them on launch communication 
Overall Social Strategy:
•    Develop social media strategies to drive visibility and engagement during key launches
•    Oversee content planning, creation, and distribution across platforms throughout the year
•    Analyse metrics to optimise performance and continuously improve campaigns
•    Run content-led campaigns that align with seasonal themes or consumer moments
Content Production Oversight:
•    Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms
•    Build monthly and quarterly content calendars aligned with overall campaign priorities
•    Ensure consistency in brand voice, tone, and visual storytelling
•    Manage timelines, prioritise requests, and coordinate across teams for seamless delivery
•    Oversee scripting, storyboarding, editing, and final approvals for all produced content
•    Track output quality, cost-efficiency, and turnaround to drive improvements
•    Collaborate with external vendors for select production needs when required
Digital Transformation | Website – UI + UX:
•    Lead website UI/UX enhancements to drive engagement and improve conversion
•    Conduct user research and usability testing to inform design improvements
•    Work closely with developers/designers to implement site optimisations
•    Identify and apply CDP use cases to improve web performance
•    Identify and apply personalization use cases to enhance customer experience
•    Work with brand managers on launch requirements during product launches 
Overall SEO Strategy:
•    Develop SEO strategies to improve organic traffic and search rankings
•    Leverage analytics tools to assess impact of SEO actions and improve web visibility
•    Conduct keyword research, on-page optimisation, and link-building
•    Monitor performance metrics and adjust strategy to achieve business objectives
ORM – Roadmap:
•    Design and execute a roadmap for proactive online reputation management
•    Identify risks and create mitigation plans to protect brand image
•    Work with customer service and PR to manage feedback and online reviews
Service Brand Strategy:
•    Build and implement service brand strategies in line with company goals
•    Identify areas for differentiation and market positioning
•    Ensure brand consistency across all service-related digital and physical touchpoints

Preferred Industries

Education Qualification

General Experience

8+ years of experience in Digital Marketing - agency or client side experience 

Critical Experience