Lead - Marketing Measurement and Analytics

Job Description:

Job Title: Lead - Marketing Measurement and Analytics

The Purpose of This Role 

The Customer Knowledge and Strategic Insights (CKSI) team, within the Fidelity Wealth Business unit, plays a crucial role in providing data-driven analytics to various product areas. Your responsibilities will involve providing data and insights that contribute to strategy and execution. Your expertise in data analytics will be instrumental in driving impactful outcomes.

The Value You Deliver

• You’ll collaborate with product area leaders and deliver actionable insights on business questions by conducting exploratory analysis, integrating customer, digital and offsite data. 

• You’ll craft and package recommendations supported by compelling storytelling, logical reasoning, and robust data insights. Your ability to blend data-driven insights with persuasive narratives will be a key asset in driving impactful decisions and fostering collaboration.

• You’ll work on developing scalable capabilities to assist the product area in measuring several KPIs more quickly.

The Skills and the Expertise we are looking for 

Technical / Behavioral 

• Bachelor’s degree boosted by additional focused experience or education in areas like analytics, consulting, economics and statistics. 

• 3-7 years of prior work experience, preferably in Customer analytics/measurement role(s) focused on data and analytics delivery. 

• Demonstrates critical thinking and structured problem solving. Ability to draw out insights, answer the ‘so-what’ & ‘what-if’ and propose actionable recommendations. 

• Proficient in SQL(Snowflake), data visualization tools (e.g., Tableau, Power BI) and advanced analytics software (e.g., R, Python)

• Excellent communication and presentation skills. You can influence stakeholders and collaboratively work across Fidelity to deliver business outcomes and seek out the expertise of colleagues to advise on your approach.

• Consistent behavioural skills in terms of time management, prioritization, and delivery focused.

• Good to have exposure of digital analytics tools (Adobe, Google) and concepts such as attribution, A/B testing.

• Stay abreast of emerging trends and technologies in data analytics and evaluate and implement appropriate techniques to enhance analytical capabilities.

How your Work Impacts the Organization

Company Overview
At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. Fidelity India has been the Global Inhouse Center of Fidelity Investments since 2003 with offices in Bangalore and Chennai. For information about working at Fidelity, visit India.Fidelity.com.
Fidelity Investments is an equal opportunity employer.

Fidelity Investments is an equal opportunity employer.
 

Location: Bengaluru
Shift timings: 11 AM – 8 PM

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