Launch Success Manager

Role Overview

The Launch Success Manager will be responsible for ensuring that every new Cult

Store EBO delivers its full business and brand potential from day one of operations.

This high-ownership role coordinates cross-functionally with Projects, Operations,

Merchandising and Marketing, and is accountable for creating and executing a

structured Day 0 to Day 30/60/90 launch playbook for new stores.

Key Responsibilities

Own the end-to-end launch readiness for new EBO stores from handover of

site till successful stabilization of the stores first 90 days of trade.

Create and run a standardized launch playbook covering VM, assortment,

pricing, staff readiness, marketing, and local community activation for each new

store.

Analyse previous store performances to improve and finalize store layout, key

categories, hero products and opening inventory weeks in advance of launch.

Define and track pre-opening and post-opening KPIs to measure launch success.

Conduct structured pre-opening checks to ensure all customer touchpoints are

launch-ready.

Partner with HR/training teams to ensure staff hiring, induction, product training

and service rituals are completed before opening.

Coordinate with Marketing to drive awareness and footfall.

Deep-dive into performance of each new store during the stabilization period;

drive corrective actions as required.

Build and continuously improve a repository of best practices, checklists and

templates for new store launches, based on learnings across cities and formats.

Provide structured feedback to central teams (Category, VM, Design, Projects,

CX, Tech) on customer insights and operational gaps identified during launches.

Prepare clear MIS and launch review dashboards for leadership, summarizing

performance vs. targets and key action points for each new store.

Key KPIs for this role

Launch readiness & compliance

Traffic & conversion

Sales & productivity

Inventory & merchandising health

Customer & brand metrics

Process & learning velocity

Candidate Profile

35 years in fashion/sports/lifestyle retail/e-commerce with hands-on new store

launches or multi-store/e-commerce operations

Education: Bachelors degree required (Masters degree optional)

Strong grip on retail metrics and comfort with data-driven decisions.

High ownership, on-ground problem solving, and ability to work cross-functionally

and manage multiple stakeholders.

Excellent communication, analytical skills and willingness to travel and be on-

ground during pre-opening and launch periods.

What We Offer

Chance to shape the new-store launch engine for a fast-growing fitness brand.

High-visibility role with direct impact on topline and customer experience

Performance-driven, fast-paced environment combining consumer, brand and

tech-led execution.