Key Account Sales Manager - HORECA

Key Account Sales Manager (HORECA)

Location - Delhi NCR, involves travel

CTC Range - 13-15 lakhs, work experience - 3-7 years

About Swa Artisanal Syrups

At Swa , we create 100% Natural Artisanal Syrups that elevate every cocktail, mocktail, iced tea, and craft coffee experience. In a short time, weve grown into a Challenger Brand in the F&B space, partnering with iconic clients like Starbucks, Chaayos, Blue Tokai, Third Wave Coffee, Barbeque Nation, Daryaganj , Pyramid group and more.

Our work culture is fun, entrepreneurial, and collaborative . Every Swa team member is treated as an owner of our future . We're looking for people with an adventurous spirit , a bold work ethic , and a passion for beverage innovation who thrive in a fast-moving startup environment.

Key Responsibilities

• Key Account Management:
• Nurture relationships with our prestigious B2B clients across North India to drive retention, satisfaction, and upsell opportunities.
• New Business Development:
• Identify and convert new opportunities within the HORECA, QSR, and beverage sectors.
• Client Engagement:
• Build deep, consultative relationships with decision-makers and purchasing heads; act as the voice of the customer internally.
• Innovation & Product Development:
• Partner with clients and the internal R&D team to co-create new flavors and offerings that align with market trends.
• Sales Strategy & Execution:
• Own and deliver on monthly, quarterly, and annual sales goals with a strong focus on quality and consistency.
• Market Research:
• Stay ahead of trends in the hospitality and beverage industry to uncover white space opportunities.
• Travel & Field Work:
• Regularly travel across North India to meet clients, conduct product demos, attend industry events, and build a stronger Swa presence.

Ideal Candidate Profile

• Degree in Hospitality Management , Food Technology , or related field
• 48 years in B2B Sales / Key Accounts in the F&B, Hospitality, or FMCG sectors
• Excellent interpersonal and negotiation skills
• Strong understanding of how hospitality and beverage businesses operate
• Creative thinker with a passion for product development and innovation
• Willingness to travel extensively
• Self-starter with a founders mindset ready to hustle and grow with a young brand

Why Join Swa?

• Work with industry-leading brands and help shape the future of craft beverages in India
• Be part of a fun, fearless, and flat organization that values initiative
• Contribute directly to new product development and brand building
• Ownership, autonomy, and growth from Day 1