Key Account Manager

Role: Key Account Manager- Modern Trade (Neo Foods)

Location: Mumbai

Role Purpose:

• Drive sales growth and earn market share growth in modern trade accounts.
• Ensuring alignment with the companys Target and growth plan
• Negotiating trade terms, improving visibility and product listing in most cost-effective manner.
• Executing promotional strategies to maximize revenue and brand presence majorly BTL, Promoters, Merchandising.

Key Accountabilities/ Responsibilities:

Financial:

• Deliver revenue targets and profitability for the modern trade channel.
• Monitor and control trade spends to ensure ROI-driven promotions.
• Forecast and plan budgets in collaboration

Customer:

• Build and maintain strong relationships with national key accounts.
• Develop tailored strategies to grow sales in Modern trade.
• Ensure optimal execution of in-store activities, merchandising, and planogram compliance.

Process:

• Lead the Joint Business Planning (JBP) process with key modern trade partners.
• Collaborate with demand planning and logistics teams for efficient inventory management.
• Conduct periodic business reviews with customers to assess performance and course-correct

People:

• Lead, mentor, and guide the modern trade sales team (including sales officers and merchandisers).
• Ensure continuous performance monitoring.

Key Deliverables:

• Achievement of monthly/quarterly/annual modern trade sales targets.
• Efficient execution of promotions and in-store activities.
• Strategic growth in visibility and weighted distribution.
• Effective team management and customer engagement.

Key Interactions:

• Internal stakeholders: Sales Team, Trade Marketing, Finance, Supply Chain, Demand Planning, HR
• External stakeholders: Key Account Category Managers, Distributors, Merchandising Partners

Key Dimensions:

• Target & Budget planning
• Gain market share
• Close TOT
• Promotion planning and execution

Educational Qualifications:

• B Com/MBA

Experience (Type & Nature):

7+ years of experience working in FMCG.

Minimum 5 year of experience in Modern Trade business handling

Functional Competencies

• Key Account Management
• Trade Negotiation & Terms Management
• Strategic Planning & Execution
• Supply Chain & Forecasting