Key Account Manager

KEY RESPONSIBILITIES
➢ To achieve agreed portfolio sales targets through effective territory coverage
➢ To drive activation execution in the assigned territory/accounts

➢ To achieve brands wise targeted market share for focus brands

➢ To drive penetration for key brands in the designated area of control

➢ To initiate, manage & monitor tie-up accounts on regular basis, jointly plan events & promotional calendar for the same outlets

➢ Effectively implement S & D processes, outlet wise planning, accounts receivable

➢ To manage A&P budget for the outlets, planning & implementation for the same

➢ To promote product and consumer awareness by organizing activities like sampling, on-premise promotions, local events etc.

➢ To drive quality visibility for the brand across Institutions.

➢ To identify shelf-space in prime outlets and put up proposals for securing them.

➢ To constantly look for new market opportunities and recommend appointment of new dealers, Programmes, incentives, schemes etc.

➢ To systematically collect and report information on competition.

➢ Ensure width of coverage of each brand through effective distribution structure

➢ To ensure monthly reporting of objectives and results achieved including route plan accounting and territory coverage. INTERACTIONS INTERNALLY:

➢ Marketing, to ensure activation and promotion of brands are done effectively ➢ Logistics to ensure supplies to the agreed hotels/properties happen as accordingly.

➢ Finance to ensure, claim settlements of self and agreed hotels and properties are done within the agreed timelines.

➢ Legal to ensure all agreements are executed as per PR guidelines EXTERNALLY:

➢ Purchase managers of hotels, properties.

➢ Restaurant/ Bar managers of respective hotels.

➢ F&B Managers of hotels, properties.

➢ GM’s

➢ Liaison Government officials / excise officials for ease of supplies.

➢ Liaison with bonders

➢ Liaison with transporters

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